Custom Software Engineer

Experience: 5 to Not Available years

Location: Bengaluru, Karnataka, India

Skills: Salesforce Marketing Cloud, Salesforce Account Engagement (Pardot), SQL, Automation Studio, APIs, REST, SOAP

Project Role
Custom Software Engineer
Project Role Description
Develop and configure software systems either end-to-end or for a specific stage of product lifecycle. Apply knowledge of technologies, applications, methodologies, processes and tools to support a client, project or entity.
Must have skills
Salesforce Marketing Cloud
Good to have skills
NA
Minimum 5 year(s) of experience is required
Educational Qualification
15 years full time education
Summary:
Overall IT Experience: 5+ years
Salesforce Marketing Cloud Experience: 3+ years of hands-on development/customization
Salesforce Account Engagement (Pardot): Knowledge/hands-on experience
Role Summary
Senior Developer with strong hands-on expertise in Salesforce Marketing Cloud and Salesforce Account Engagement (Pardot) to design, develop, and optimize digital marketing solutions. The role involves building scalable email campaigns, automated customer journeys, data models, and lead lifecycle management aligned with business and marketing requirements.
Key Responsibilities
Salesforce Marketing Cloud
Develop and customize responsive email templates
Design and manage Data Extensions (data tables) including:
• Attribute groups
• SQL-based data transformations
• Data normalization and best practices
Build and support Journey Builder solutions
• Event-driven and data-driven journeys
Create SQL queries, filters, and automations using Automation Studio.
Implement subscriber management, Consent Management, preference centers, and CAN-SPAM/GDPR compliance.
Support integrations with Salesforce CRM and external systems via:
• Contact Builder
• APIs (REST/SOAP – conceptual understanding)
• Import/Export activities
Salesforce Account Engagement (Pardot) - Positive to Have




Design and develop Pardot lead capture forms, form handlers, and landing pages.
Build and manage Engagement Programs for lead nurturing across multiple buyer journeys.
Create and maintain Automation Rules, dynamic lists, segmentation rules, and scoring/grading models.
Configure and maintain Pardot–Salesforce connector, sync behaviors, and data mappings.
About Accenture
Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com
Equal Employment Opportunity Statement
We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.

📌 Custom Software Engineer (Bengaluru)
🏢 Accenture
📍 Bengaluru