To manage the sales force within his/her defined regional territory. He/She is responsible for overseeing spare parts sales operations, meeting revenue/volume targets and managing the distributors and dealers in the region for 2 Wheelers & 3 Wheelers.
INTERACTION WITH STAKEHOLDERS
Internal
External
Direct
Marketing
Service
Sales
Finance
Distributors
Dealers
Indirect
KEY COMPETENCIES
Technical/Functional
Understanding of Market & Distribution
Channel Management Skills Understanding of Sales Process
Understanding on Value selling
Understanding of ROI, Channel finance
Creative thinking ability
Analytical Skills Ability to present and articulate ideas clearly
Behavioural
Align and motivate Distributor & Dealer team for high performance
Collaborate across all interfaces
• Uphold values; inculcate a culture of excellence • Generate ideas; solve problems creatively.
• Champion improvements and positive change.• Develop and engage people.
KEY RESPONSIBILITIES
Distributor Management
Sales volume Growth & Target achievement for BGP & BGO
Continuous Network Expansion (Retailer & PRC) at Town level/hub level
Capability Development for Distributor & his Team
Improving the business share of spare parts at the retailer level through the analytical platform
Driving spare parts overall penetration Improvement & for the focus part group
Review distributor for sales performance, scheme performance, product group performance, beat plan Adherence
Activation Programs for PRCs, Retailers & Mechanic to promote and increase advocacy for BGP & BGO
Conduct Meets – Retailer, PRC, Mechanic
Market Research, Brand Building & Promotion
Retail Sales Planning for BGP & BGO
KEY RESULT AREAS
Business Outcome – Volume target Achievement
Parts Penetration/Market Share & Reach Improvement
Recent Business – Recent Retailer & PRC Appointment