06 Aug
|
Edelman
|
Gurugram
Senior Account Executive
Experience: 2 to 4 years
Location: Gurgaon, India
Skills: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, X Ads, paid media, performance marketing, social media ecosystems, analytical mindset, stakeholder management
Key Responsibilities
• Campaign Planning & Execution
• Plan, execute, and optimize paid media campaigns across platforms including Google, Facebook, Instagram, LinkedIn, and X.
• Develop platform-specific strategies aligned with client objectives and campaign goals.
• Manage end-to-end campaign execution, including setup, targeting, budgeting, and performance optimization.
• Monitor campaign performance and optimize campaigns to improve KPIs such as CTR, CPC, CPA, and conversions.
• Conduct A/B testing on creatives, copy, and audience segments.
• Ensure productive budget allocation to maximize ROI, stakeholder & partnership management.
• Drive brand partnerships and collaborate with internal teams, clients, and external stakeholders.
• Coordinate with media publications and platform partners for campaign amplification.
• Act as a key point of contact for campaign-related communication.
Analytics & Reporting
• Track, analyze,
and report campaign performance using relevant tools and dashboards.
• Deliver actionable insights and recommendations to improve ongoing and future campaigns.
• Present reports and performance updates to internal teams and clients.
Key Requirements
• 2–4 years of experience in paid media/performance marketing (Digital marketing or PR agency preferred)
• Hands-on experience with:
• Google Ads
• Meta Ads Manager (Facebook & Instagram)
• LinkedIn Campaign Manager
• X (Twitter) Ads
• Solid understanding of paid media channels and social media ecosystems.
• Proven ability to manage campaigns end-to-end—from planning to execution and reporting.
• Solid analytical mindset with attention to detail.
• Excellent communication and stakeholder management skills.
We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
📌 Senior Account Executive Gurugram
🏢 Edelman
📍 Gurugram