Kolkata, India | Full time, in-house

About Ruceru

Ruceru is a Kolkata-based luxury couture house, fifteen years in the making. We work in drape, hand embroidery, and made-to-order construction. We're a house that leads taste rather than follows trends, and our social presence needs to reflect that discipline.

The Role

We're looking for a Social Media Manager to own Ruceru's presence end-to-end — from creative direction and content to captions, community, and reporting. You'll work directly with the founders, help shape and protect our brand voice and positioning as we grow, and shoot/edit a meaningful share of content yourself. You'll eventually take on our sister brands as they come online.

What you'll do
Own creative direction for content — concepts, shot lists, and visual storytelling, not just execution
Help develop and safeguard Ruceru's brand voice and positioning alongside the founders
Shoot content on iPhone (Reels, BTS, atelier/karigar moments) and edit video in-house
Handle graphic design for social assets, story templates, and campaign visuals
Own the content calendar and posting cadence




Write and edit captions in line with our brand's verbal grammar
Coordinate larger shoots with the atelier and external photographers when needed
Manage community: DMs, comments, and routing enquiries to the right person
Track performance (saves, outbound clicks, engagement quality — not vanity metrics) and report to the founders
Manage the image prep pipeline (Topaz Photo AI + Lightroom)
Influencer Marketing

What we're looking for
Robust eye for visual storytelling and comfort making creative calls independently
Hands-on skills: iPhone shooting, video editing (Reels/CapCut/Premiere or similar), and graphic design (Canva/Photoshop or similar)
Strong, accurate writing — able to hold and help evolve a brand's voice, not just follow a style guide
Comfortable with Instagram's full toolset and basic performance reporting
Organized enough to run a calendar independently and hit deadlines without hand-holding
Fashion/luxury knowledge is required
Based in or willing to relocate to Kolkata; this is an in-house role

📌 Social Media Manager Kolkata
🏢 Ruceru Couture
📍 Kolkata