Project Lead

Experience: Not Available to Not Available years

Location: Hyderabad, India

Skills: Salesforce Marketing Cloud, SQL, Automation Studio, Data Extension, ITIL

Job Summary
Role Overview Responsible for end-to-end testing, monitoring, and incident management of Salesforce Marketing Cloud (SFMC) automations and integrations. The role focuses on ensuring data accuracy, journey reliability, campaign readiness, and system stability across complex, multi-BU SFMC environments integrated with CRM, Data Cloud, and external platforms.

Key Responsibilities
SFMC Test Automation Creation Designed and executed test automations in Automation Studio for validating:
• SQL Query Activities
• File Imports / Extracts
• Data Extension refresh logic
• Scheduled & triggered automations
• Built test-specific Data Extensions to validate audience segmentation, suppression logic, and data enrichment.
• Automated test data preparation for Journey Builder entry sources, ensuring consistent and repeatable testing.

Incident Management & Production Support (SFMC) Acted as primary incident triage owner for SFMC-related issues across:
• Failed automations
• Delayed sends
• Data mismatches between SFMC & CRM




• Journey entry / exit issues
• Performed root cause analysis (RCA) for production incidents and collaborated with:
• SFMC developers
• CRM / Data Cloud teams
• External vendors
• Implemented preventive controls and monitoring checks to avoid recurrence of critical incidents.
• Logged, tracked, and resolved incidents following ITIL-based incident management processes.

Regression Testing of Automations Executed regression test cycles for:
• Core automations
• Recurring SQL queries
• Journey Builder entry logic
• Send definitions and filters
• Validated that existing business logic remained intact after:
• Current deployments
• Journey updates
• Data model changes
• Maintained regression test checklists and execution logs for audit and release readiness.

Testing New SFMC Development & Features Performed functional testing for new SFMC features, including:
• New Journey Builder paths and decision splits
• AMPscript / personalization logic
• API-triggered events
• Data synchronization with S
Skill Requirements
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Other Requirements
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📌 Project Lead (Secunderabad)
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📍 Secunderabad