Job Information

- Department Name Marketing
- Work Experience 8 - 15 Years
- Date Opened 22/07/2026
- Job Type Full time
- Industry IT Services
- Required Skills
- leadership skills
- Relevant certifications
- +2

- City Kochi
- Province Kerala
- Country India
- Postal Code 682303

Job Description

2Base Technologies is at a deliberate stage of building its marketing function, and this role owns it end to end, which includes the strategy, the team, and the results.
We are a technology services company with over 16 years of delivery experience. Our primary markets are the United States and the United Kingdom.
This is not a role for someone who has contributed to a marketing function. It is a role for someone who has built one and who has personally owned a lead target, made channel investment decisions, managed a team, and can show what happened as a result.

What You Will Own

- Qualified lead targets and pipeline contribution from marketing

- Team direction and weekly priorities

- Ideal Customer Profile definition and content strategy approval

- Channel strategy and budget prioritization across inbound and outbound

- Budget allocation across channels

- Marketing analytics and attribution

- Hiring and building the marketing team

- Outbound marketing strategy and execution oversight

- Email nurture strategy

- Marketing and sales alignment

- Marketing performance reporting to leadership

What you will not own

Writing content, designing assets, or running paid campaigns directly. This is a leadership and ownership role, where you set the direction, build the team, and are accountable for the outcomes.

Requirements

Experience:

- 8-12 years in marketing,



with a minimum of 3-4 years in a senior or strategic marketing role.

- Has personally owned a lead target, not contributed to one.

- Has worked in or closely with a technology services, SaaS, or AI company.

- Has managed a small team.

- Has run inbound and outbound marketing simultaneously.

- Has set up or significantly improved marketing analytics and attribution.

- Has operated in or marketed to US or UK markets, which is strongly preferred and not optional.

- Experience working with cross-functional teams including sales and business development.

Education:

- MBA in Marketing, Business Administration, or a related field preferred

- Relevant certifications or professional training in digital marketing, growth marketing, or marketing analytics will be considered an advantage

Mindset:

- Thinks in terms of outcomes, not activities

- Self-directed and sets priorities independently without waiting for direction

- Comfortable making decisions with incomplete information and owning the result

- Honest when things are not working and does not manage upward by hiding problems

- Understands that the quality of the team they build determines the quality of the results

What We Are Not Looking For

- Someone whose measure of marketing success is impressions, follower growth, or content volume without a connection to pipeline

- Someone who has only ever worked in large teams where personal ownership was unclear

- Someone who reaches for tools before understanding the problem

- Someone with no exposure to US or UK B2B buyers.

Benefits

A growth-driven setting with opportunities to lead, innovate, and upskill continuously.

📌 Marketing & Growth Lead (India)
🏢 2Base Technologies
📍 India