Role Description

Job Title

Regional Sales Manager

Function/Department

Sales

Reporting To

Senior Vice President – Sales & Marketing

Reported By

Sales Team

Location

Delhi

State & Zone

Delhi, Haryana (Urban), Punjab (Urban)

Internal Stakeholders

- Leadership Team, Top Management, Sales Operations, Product Management, R&D; HOD, Credit Control, Logistics, Branding and HR

External Stakeholders

- Distributors, Retailers, Contractors, Builders, Engineers & Architects

Role Purpose

- Accountable for driving entire Zonal Performance in terms of Sales Matrix, Specifications, Continuous Improvement in the assigned Zonal to achieve the business objective.
- Heading the sales function and play the role of a catalyst and galvanize /build a team of ASMs /TSMs/SOs and strong field force to achieve the Zonal desired target.
- This role drives performance through strategic Planning for assigned division (Product Sale) and timely implementation and alignment of sales actions/contributions with business objectives.

Key Responsibilities

Sales Planning & Drive Execution

- Drive identified initiatives in the Zone to achieve the overall Sales Objectives.
- Identify & effectively implement major and key initiative at Zonal level in the areas of Market Development, Distribution expansion & Sales Operations.
- Identify the critical grey areas of the Zone affecting sales & take remedial informed actions.
- Continuously monitor market movement and sales matrix status




- Weave strategy to avail uninterrupted sales for the financial year and breakdown into monthly sales plan to achieve the business objectives of the assigned Zones.
- Prepare contingency plan for mitigating situation based on long term relationships with key customers/distributors.

Market development

- Carry out intensive surprise visit to interact with employees, distributors and end-users.
- Ensure to collect feedback on all aspects of the business including product quality, pricing, packing, recent product ideas, supply situations, competition activities, schemes etc.
- Identify success stories and replicate in other parts of the zone. Ensure to share with leadership team and HO for replication in other parts of India.

People & Process Management

- Provide technical insights and decisions to HR Team for recruitment of Mid-Managers Team
- Ensure to provide required coaching and directions to team to enable performance
- Monitor team performance, progress and identify poor performance and related hindrances.
- Mentor poor performance to overcome hindrances area-wise and exercise coaching for performance improvement.
- Identify high performers and communicate to influence and accelerate performance and optimum utilization of available potential of team.




- Develop nurture and retain pool of key talent in assigned Zone.

Inventory Management & Receivables Control

- Regularly monitor inventory pile up in slow- & non-moving SKUs, take remedial actions.
- Intervene to drive collection of receivables in case of exceptions.
- Ensure implementation of commercial policy.

User/Influencer/Distributor Management

- Drive key distributor programs
- Periodically engage with end user/influencer panels for seeking feedback and suggestions.

Demand Generation

- Provide inputs to HO on important objectives to be achieved through Market Development activities.
- Design of Market Development activities.
- Work with Regional Market Development Manager to make Annual and Quarterly plan for market development activities.
- Periodically attend market development activities/meets and give guidance to ASM for improving effectiveness and give feedback to HO on any support required such as application videos.

Product/Scheme & Competition

- Accountable for:

- Product Launch
- Scheme Design (in consultation with Vice President Sales & Marketing) and feedback on effectiveness of schemes.
- Development and implementation of competition fighting strategy in consultation with Vice President Marketing/ Marketing Head.

Other Supporting Role

- Give inputs to Product Management Team on Zone specific requirements in scheme designs.
- Co-ordinate with Product Management Team for execution of field marketing activities in regions.
- Jo

Skills: Distribution Solutions , B2B Marketing

📌 Regional Sales Manager (Delhi)
🏢 Emgage
📍 Delhi