We are seeking a data-driven and results-oriented Performance Marketing Specialist to manage and optimize our paid digital campaigns. You will be responsible for executing marketing strategies across channels such as Google Ads, Meta (Facebook/Instagram), LinkedIn, and other paid platforms to drive traffic, conversions, and ROI. The ideal candidate thrives in a fast-paced environment and has a strong analytical mindset with hands-on experience in digital campaign execution.

Key Responsibilities:

Google Ads & Meta Ads Management

Data Analysis & Reporting

Conversion Rate Optimization(CRO)

SEO & Keyword Research

Compaign Strategy & Budget Mangement

Moment Marketing

- Plan, launch, and optimize performance marketing campaigns across platforms including Google Ads, Meta Ads, LinkedIn, YouTube, etc.
- Manage paid search, display, and social campaigns with a focus on customer acquisition and retention.
- Monitor, analyze, and report on key metrics including CPA, ROAS, CTR, and conversion rate.
- Collaborate with content, design, and development teams to create high-performing creatives and landing pages.
- Conduct A/B tests on creatives, targeting, and landing pages to improve performance.
- Manage budgets and forecasts,



ensuring campaigns are run efficiently and cost-effectively.
- Track user behavior using analytics tools (e.g., Google Analytics, GA4, Hotjar) to inform strategies.
- Stay up-to-date with digital marketing trends, algorithm updates, and best practices.

Qualifications & Skills:

- 2–4 years of hands-on experience in performance marketing or digital advertising.
- Proven track record in running ROI-driven campaigns on Google Ads, Meta Ads, and other platforms.
- Robust analytical skills with proficiency in tools like Google Analytics, GA4, Data Studio, or similar.
- Experience with keyword research, campaign optimization, and bid strategies.
- Familiarity with CRO principles, audience segmentation, and funnel strategies.
- Basic knowledge of HTML, pixel tracking, and tag management is a plus.
- Google Ads and Meta Blueprint certifications are a plus.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

- Cell phone reimbursement
- Leave encashment
- Paid sick time
- Paid time off

Experience:

- digital marketing: 2 years (Required)

Work Location: In person

📌 Performance Marketing Specialist (Kozhikode)
🏢 AD HOUSE ADVERTISING-BRANDING TECHNOLOGY
📍 Kozhikode