Role Overview

We are looking for an Off-Page SEO Specialist with experience in link building, digital outreach, technical SEO, and AI-powered SEO workflows to improve our website's authority, organic rankings, and traffic. The ideal candidate should have hands-on experience in acquiring high-quality backlinks, competitor backlink analysis, guest posting, outreach campaigns, and off-page SEO strategies while also supporting on-page and technical SEO improvements.

Key ResponsibilitiesOff-Page SEO (Primary Focus)

- Develop and execute high-quality link-building strategies.
- Build backlinks through guest posting, niche edits, resource pages, broken link building, HARO, digital PR, and outreach campaigns.
- Identify and acquire backlinks from high-authority and relevant websites.
- Conduct competitor backlink analysis and replicate successful backlink opportunities.
- Manage outreach campaigns and build relationships with bloggers, publishers, and website owners.
- Monitor backlink profile, remove toxic links, and maintain a healthy backlink portfolio.
- Improve Domain Authority (DA), Domain Rating (DR), and overall website authority.

On-Page SEO

- Optimize Product Detail Pages (PDPs), Product Listing Pages (PLPs), category pages, blogs, and landing pages.
- Perform keyword research, content optimization, internal linking, and metadata optimization.
- Optimize headings, URLs, image alt tags, and improve content relevance.

Technical SEO

- Conduct technical SEO audits and resolve crawl, indexing, and Core Web Vitals issues.




- Optimize XML sitemaps, robots.txt, canonical tags, redirects, structured data (Schema.org/JSON-LD), and website architecture.
- Monitor website performance using Google Search Console and Google Analytics 4 (GA4).

AI SEO

- Use AI tools such as ChatGPT, Gemini, Claude, Perplexity, Surfer SEO, and other AI platforms to streamline keyword research, outreach, content optimization, and SEO reporting.
- Stay updated with Google's latest algorithm updates and AI search trends.

Requirements

- 1+ years of hands-on experience in Off-Page SEO and Link Building.
- Proven experience acquiring high-quality backlinks through ethical (white-hat) SEO techniques.
- Experience with guest posting, outreach, digital PR, and backlink analysis.
- Good understanding of On-Page SEO and Technical SEO.
- Experience with Shopify, Magento, WooCommerce, or other e-commerce platforms.
- Proficiency in Ahrefs, SEMrush, Moz, Screaming Frog, Google Search Console, and Google Analytics 4 (GA4).
- Basic knowledge of HTML, CSS, and JavaScript.
- Experience using AI tools like ChatGPT, Gemini, Claude, Perplexity, or Surfer SEO.
- Solid analytical, communication, and problem-solving skills.

Preferred Skills

- Experience with international SEO and e-commerce websites.
- Knowledge of Google algorithm updates and EEAT.
- Ability to analyze competitors and develop scalable link-building campaigns.

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person

📌 SEO Specialist (India)
🏢 Kess global
📍 India