Key Responsibilities

- Plan, create, and execute cold email campaigns to generate qualified B2B leads.
- Build, segment, and maintain targeted prospect lists.
- Research target companies and decision-makers across different industries.
- Write high-converting email copy and optimize campaigns through A/B testing.
- Monitor campaign performance, including open rates, reply rates, bounce rates, and conversions.
- Maintain email deliverability and sender reputation.
- Manage and optimize email sequences and follow-ups.
- Coordinate with the Business Development team to hand over qualified leads.
- Prepare weekly and monthly performance reports with actionable insights.
- Stay updated with email marketing trends, tools, and best practices.

Required Skills

- 3+ years of experience in Email Marketing, Lead Generation, or Demand Generation.
- Robust understanding of B2B cold email outreach strategies.
- Hands-on experience with tools such as Apollo.io, Instantly, Smartlead, Mailchimp, HubSpot, Lemlist, or similar platforms.




- Knowledge of email deliverability, domain warming, SPF, DKIM, and DMARC.
- Excellent copywriting and communication skills.
- Strong analytical mindset with the ability to optimize campaigns based on data.
- Proficiency in Microsoft Excel or Google Sheets for campaign tracking and reporting.

Preferred Qualifications

- Experience in the IT services or software development industry.
- Familiarity with CRM platforms such as HubSpot, Zoho CRM, or Salesforce.
- Knowledge of LinkedIn Sales Navigator and prospecting tools is an added advantage.

Pay: ₹11,303.43 - ₹40,000.99 per month

Application Question(s):

- Do you have hands-on experience generating qualified B2B leads from international markets such as the USA, UK, Europe, Australia, or the Middle East?

Experience:

- Lead generation: 3 years (Required)

Work Location: In person

📌 Email Marketing Specialist (India)
🏢 Ascure Technologies
📍 India