Responsibilities:

- Market Development & Strategy

- Identify and prioritize new Protection design opportunities across Industrial, Telecom, Consumer Electronics, and Automotive segments

- Conduct competitive product and pricing analysis and develop differentiated positioning and battle cards

- Track and analyze regional electronics manufacturing trends to identify white-space opportunities

- Design-In & Account Engagement

- Engage directly with key accounts (OEMs, EMS, design houses) to influence protection device selection at the design stage

- Support field sales and rep channel with technical selling — including interface-specific protection recommendations, parametric comparisons, and application guidance

- Own the design-win pipeline in Salesforce: maintaining opportunity hygiene, track design-in status, and flag risks or acceleration points to management

- Sales Enablement & Collateral

- Develop targeted sales tools: application notes, competitive comparison documents, product selection guides, and training decks

- Conduct product and technology training for distribution and rep partners across the region

- Create demand generation content for key verticals to support push-pull channel strategy

- Cross-Functional Collaboration

- Act as the regional field voice to the global Business Unit — surfacing competitive threats,



unmet application needs, and pricing gaps

- Collaborate with global PMMs on product roadmap feedback, customer requirements, and market sizing inputs

- Participate in customer calls, rep reviews, and periodic business reviews with distribution partners

Minimum Qualifications:

- Bachelor's degree in Electronics / Electrical Engineering

- 3–6 years of experience in semiconductor applications engineering, product marketing, or technical business development

- Working knowledge of ESD/TVS & System protection principles and high-speed interface standards (USB, PCIe, HDMI, Ethernet, CAN-FD) is strongly preferred

- Experience with the regional OEM/EMS/distributor ecosystem; existing account relationships are a plus

- Proficiency in Salesforce CRM or equivalent pipeline management tools

- Solid technical communication skills — able to present to both design engineers and procurement/business stakeholders

- Proficiency in Microsoft Office (Excel, PowerPoint, Word); experience building data-driven market analysis is a plus

- Exposure to automotive electronics (AEC-Q standards, ADAS, EV architectures)

- Experience presenting at industry events or authoring technical marketing content

- Willingness to travel up to 25%

📌 Product Marketing Engineer (India)
🏢 Semtech
📍 India