Qualification: Masters (MBA)/ Graduate in Marketing, Business Administration, or related fields.

Experience: Min 5 years in related field

Location: Guwahati

Key Responsibilities

1. Strategy & Planning

· Conduct market research to understand community trends, competitor activities, and customer needs.

2. Government & Enterprise Marketing

· Design and execute marketing campaigns, tenders, and partnership projects for enterprise and government sectors.

· Continuously explore growth opportunities in B2G and B2B markets.

· Build and maintain relationships with government bodies, enterprise clients, and institutional partners.

3. Community & Segment Marketing

· Plan and implement marketing activities for specific communities (e.g., photography clubs, sports groups, cultural associations, business communities.)

4. Campus & Youth Marketing

· Execute youth-focused campaigns to improve brand awareness and preference among Gen Z.

· Track youth market trends and provide insights for product positioning.

5. Measurement & Reporting

· Track KPIs such as event participation, sales conversion, lead generation, brand sentiment, and ROI of campaigns.





· Prepare regular performance reports and recommend improvements.

6. Cross-Functional Collaboration

· Work closely with Sales, Retail, Vivo brand retail store, Product, and marketing teams to ensure alignment between marketing and business objectives.

7. Projects /Assignments

· Any kind of short term/ long term projects to be planned and implemented oneself or as instructed by Delhi HQ or Higher management.

8. Team Management

· Hiring quality manpower in the system for higher productivity.

· Manage the handling and assigning of daily tasks within the company

· OKRS & KPI management for self & team.

· Hold regular meetings with all departments to ensure open communication and expectations throughout a project

Required Skills

· Ability to handle multi-segment marketing (enterprise + community + campus).

· Ability to work collaboratively in a fast-paced, cross-functional environment.

· Excellent communication and presentation abilities

· Robust analytical and problem-solving skills

Pay: Up to ₹45,000.00 per month

Benefits:

- Provident Fund

Work Location: In person

📌 Assistant Manager - Marketing (India)
🏢 Rongsheng Mobile India Private
📍 India