Education :
Bachelor’s degree + MBA (Preferred)Minimum 60 % marks Work

Experience

: Min: 5 Year(s) - Max: 8 Year(s) in Market Research / Product Research 4

Role & Responsibilities

Role:
Product Research team member - responsible for identifying & validating customer needs, product features and future vehicle concepts, with the aim of bridging the gap between consumer expectations and product development.

Responsibilities:
•

Conduct research on user preferences, pain points, and unmet needs through qualitative and quantitative methods.

•

Validate vehicle concepts and feature sets through surveys, focus groups, and in-market experiments.

•

Analyse vehicle feature desirability, pricing elasticity, and willingness-to-pay.

•

Benchmark global vehicles & track innovation trends in vehicle design, connectivity, and sustainability.

•

Work closely with Product Planning, Design, & Engineering, Marketing teams to guide product specifications and value propositions.

•





Manage third-party research agencies and data providers to deliver custom studies and reports.

•

Present actionable insights to leadership through dashboards, presentations and executive briefs. 5 Competency Requirements

Technical/ Functional:
•

Research Methodology Knowledge – qualitative & quantitative

•

Analytical skills – analyze data and draw meaningful conclusions.

•

Data Visualization skills, including MS PowerPoint skills.

•

Statistical Software Proficiency – MS Excel, SPSS etc.

•

Business portfolio & Financial Acumen

Behavioral

•

Excellent communication – transparent & effective (verbal & written);

•

Reporting & Presentation skills

•

Strategic mindset – connect research findings & business implications

•

Reader & Research orientation – attention to details

•

Self-motivated, Eager to learn.

📌 Team Member -Product Research (Delhi)
🏢 Maruti Suzuki India
📍 Delhi