Sr. Manager, Market Development

Experience: Not Available to Not Available years

Location: Mumbai, India

Skills: CRM tool, visual merchandising, client education, market intelligence, retailer engagement programs, email campaigns, performance metrics, data accuracy, customer satisfaction, leadership, team management

Duties and Responsibilities
Builds and nurtures client relationships within the assigned territory, driving business growth through strategic market development and brand elevation. Focuses on expanding the client portfolio, strengthening key partnerships, and generating demand for GIA’s services, including newly launched jewelry services. Leads initiatives to promote laboratory services and education programs, Champions visual merchandising and in-store branding strategies to reinforce GIA’s market presence and ensure consistent brand representation across retail environments. Lead market development initiatives across assigned region, aligning regional strategies with GIA’ broader growth objectives.

• Drive business growth by achieving development targets through strategic planning, client partnerships, and expansion of existing and new service lines including loose diamonds, melee screening, assortments, jewelry services, pearls, specialty report services, and education.
• Oversee territory planning and ensure timely execution of outreach and development activities to maximize market penetration.
• Oversee the establishment and operational readiness of Trust Centers in alignment with organisational standards.
• Contribute to service-based revenue enhancement through client education, product understanding, and need-based service adoption.
• Collaborate with the inside sales team to design and implement impactful retailer engagement programs.
• Strategize and execute targeted SMS and email campaigns to enhance retailer outreach and promote GIA’s Education both accredited and unaccredited courses.
• Monitor performance metrics and prepare comprehensive monthly progress reports for self and team, highlighting achievements, challenges, and actionable insights.
• Ensure timely updates to the management on relevant industry developments and emerging market trends to support strategic decision-making.
Developing KOL – Key opinion Leader in the region
• Develop and implement regional strategic initiatives in collaboration with trade bodies, associations, and key industry partners.




• Identify and explore new markets, business opportunities, and partner clusters for expansion.
• Conduct in-depth market intelligence activities including market mapping, lead generation, and client profiling.
Visual Merchandising & In-Store Branding:
• Develop and implement visual merchandising strategies to enhance brand visibility and customer engagement across retail partner locations.
• Ensure consistent application of GIA’s brand guidelines in all in-store displays and promotional materials.
• Collaborate with retailers to optimize store layouts, product presentation, and signage for maximum impact.
• Conduct regular audits of retail spaces to ensure compliance with branding standards and identify opportunities for improvement.
• Coordinate with design and marketing teams to create compelling point-of-sale materials and visual assets.
• Train retail staff on brand presentation, visual standards, and customer experience best practices.
• Monitor and analyze the effectiveness of visual merchandising initiatives and adjust strategies accordingly.
Education Offerings:
• Create awareness and provide counseling for GIA’s education offerings, with a special focus on unaccredited courses and skill-based learning programs.
• Drive GIA’s outreach initiative by taking GIA’s appropriate course offerings to off-campus classes for Diploma and Extension.
• Lead end-to-end execution of on-off-campus classes, including venue selection, in office arrangements, logistics, and coordination with internal teams and external partners.
• Ensure all student communication and outreach activities remain compliant with GIA’s policies and uphold the institute’s standards of professionalism and integrity.
Planning & Organizing:
• Record all activities in the CRM tool in prescribed work-flow.
• Generate and use self-monitoring reports to stay on course.
• Ensure data accuracy and integrity while recording activities.
• Collaborates with Instruments, Laboratory, Education divisions,



and other cross-divisional staff in addressing and resolving account issues to ensure timely and appropriate responses to customers.
• Adheres to customer satisfaction standards set by the Institute in delivering excellent, knowledgeable service, and flexibility to effectively deal with a variety of people and situations.
• Performs other duties as assigned.
Managerial:
• Provide leadership and guidance to the team for driving GIA’s mission in the assigned territory. Maintain and drive a motivated team, ensure that their knowledge is updated and skills are honed at all times.
• Monitor and supervise the team’s effort for delivery on KRA.
• Keeping abreast of competition, competitive issues and initiatives; compiling Market Intelligence and sharing with Management.
• Understand the market in which the company operates; identify business opportunities and threats; respond with initiative to significant market developments in India.
• Ensure execution of all strategic and tactical initiatives; monitor activities through proper tracking mechanisms, reporting and feedback system.
• Maintain files and information database of key accounts; nurture key accounts for the purpose of marketing, selling, sales planning and forecasting.
• Co-ordinate with other functional areas such as Marketing, PR, Corporate Communications and Education Services team.
• Provide input on advertising, literature and promotion materials.
• Interface with Management to provide customer feedback on quality of service.
Ensuring that all policies and procedures established under the Laboratory’s Management System (LMS) are acknowledged and implemented at all levels of the department in alignment with requirements of ISO/IEC 17025:2017 standard. Authorizing sufficient resources and assigning appropriate authorities to key personnel to be able to carry out their responsibilities in relation to establishment, implementation, management, and improvement of LMS, including identification and management of risk and opportunities.
Disclaimer: This job description indicates in general terms, the type and level of work performed as well as the typical responsibilities of employees in this classification and it may be changed by management at any time. Other duties may also apply. Nothing in this job description changes the at-will employment relationship existing between the Company and its employees.

📌 Sr. Manager, Market Development (Mumbai)
🏢 Gia
📍 Mumbai