ASIN Productivity is a RBS's WW mechanism to maximize the business value of every ASIN by identifying, prioritizing, and eliminating defects across the product lifecycle. The Principal Program Manager will own the end-to-end program strategy to transform ASIN Productivity from an analytics framework into a company-wide execution engine. This leader will influence multiple VP organizations, align long-term investments, establish operating mechanisms, and drive adoption across partner teams without direct authority.

Key job responsibilities
1. Program Strategy
a. Define the long-term vision and roadmap for ASIN Productivity across Selection, Buyability, Speed, Pricing, and future lifecycle stages.
b. Drive yearly OP planning, 3YP planning, and investment narratives.
c. Identify the highest ROI opportunities across worldwide stores.

2. Cross-Organization Leadership
a. Influence multiple VP organizations to adopt ASIN Productivity as a standard planning and execution mechanism.
b. Align priorities across Retail, Tech, Science, Finance, Category, and Operations teams.
c. Resolve competing priorities and establish transparent ownership models.

3. Operating Mechanisms




Build and run WBR, MBR, and QBR mechanisms.
Define success metrics, business reviews, and executive scorecards.

4. Program Execution
a. Translate business opportunities into scalable programs.
b. Prioritize partner investments based on customer and business impact.
c. Remove execution bottlenecks across organizations.

5. Product Lifecycle Governance
a. Own the governance across the entire ASIN lifecycle: Detect defects --> Prioritize fixes --> Route ownership --> Track execution --> Validate resolution --> Measure business outcomes.

b. Scaling Adoption
Expand ASIN Productivity beyond current pilot cohorts.
Drive partner pull instead of central push through reusable frameworks and governance.

About the team
Does being part of a charter, team that has Door-Desk award badge excites you, if yes the opportunity is here. RBS ASIN-Productivity team owns the Selection, Speed, Price defect elimination charter with objective to improve the contribution of productive ASIN in overall Amazon Catalog

📌 Principal Program Manager, ASIN Productivity (Bengaluru)
🏢 ADCI - BLR 14 SEZ - F07
📍 Bengaluru