Role Overview

We are looking for a Growth Manager — Retention to drive long-term user engagement, membership renewal, and referral-led growth across . This role will focus on building scalable retention systems that improve user consistency, strengthen habit formation, and maximize lifetime value across the subscriber journey.

The ideal candidate combines strong analytical thinking with an experimentation-led growth mindset, and understands how to influence user behavior through lifecycle interventions, engagement loops, and data-driven retention strategies. This role will own key growth levers including referral programs, renewal journeys, cohort retention, and engagement optimization, while working closely with Product, CRM, Growth, and Communication teams to improve retention and revenue outcomes.

Key Roles & Responsibilities

1. Referral Engine & Viral Growth

Own and scale Yoga Circle's referral engine and referral growth initiatives

Design referral journeys, incentives, and engagement loops that drive user acquisition through existing members

Optimize referral conversion, participation, and repeat sharing behavior

Collaborate with product, CRM, and communication teams to improve referral experience and adoption

Track referral funnel performance and identify opportunities for scalable viral growth

2. Membership Renewal & Retention

Drive membership renewal strategies across user cohorts and lifecycle stages

Build engagement and retention initiatives that improve subscriber consistency and renewal rates

Identify churn signals and create proactive retention interventions





Optimize renewal communication journeys, reminders, and engagement touchpoints

Work closely with CRM and engagement teams to improve long-term member retention

3. Cohort Retention & User Engagement

Analyze cohort behavior, retention patterns, and engagement trends across the user lifecycle

Build retention frameworks focused on habit formation, repeat participation, and long-term engagement

Identify drop-offs and friction points across engagement and subscription journeys

Design experiments to improve retention, activation, and user consistency metrics

Develop reporting systems and dashboards to track cohort performance and retention KPIs

4. Experimentation & Growth Analytics

Build and run structured growth experiments across referral, retention, and engagement funnels

Use data-driven insights to optimize user journeys, lifecycle communication, and engagement systems

Conduct A/B testing across messaging, incentives, journeys, and retention strategies

Collaborate with product and growth teams to improve engagement and monetization outcomes

Translate user behavior insights into scalable retention and growth initiatives

Skills & Qualifications

Minimum Qualifications

4–8 years of experience in growth, retention, lifecycle marketing,



CRM, or consumer internet businesses.

Strong analytical mindset with experience working on retention and engagement funnels.

Experience with cohort analysis, lifecycle optimization, and user behavior analytics.

Strong experimentation capability with experience running A/B tests and growth experiments.

Familiarity with CRM systems, engagement platforms, and retention frameworks.

Strong problem-solving and data interpretation skills.

Excellent cross-functional collaboration and execution skills.

About Yoga Circle

Yoga Circle is an online yoga and wellness platform from the house of Cult, focused on helping users build sustainable wellness habits through expert-led sessions, guided journeys, and community-driven engagement. The platform combines mindful teaching, digital accessibility, and personalized learner experiences to make yoga approachable and impactful for everyday life.

Yoga Circle by Cult offers a easy, guided yoga programme online, that fits effortlessly into the routine of the 35-65 year old Indian. At home, at their pace, and designed for every age and level, this programme makes it easy to begin and easy to continue.

The classes are streamed live on YouTube and delivered in a mix of English and Hindi, with all communication on WhatsApp so the experience is simple and seamless. The programme offers a support system to help users stay regular, engage and get the most out of the online classes, and is built on 4 pillars: Movement, Nutrition, Stress Management, and Sleep.

📌 Growth Manager (Bengaluru)
🏢 Cultfit Healthcare
📍 Bengaluru