COMPANY DESCRIPTION

Giraffe Partners is a brand and marketing consultancy for Indian manufacturing SMEs, capital markets, and growth brands operationally strong businesses that are commercially underestimated.

• A full-service agency that transforms bold ideas into impactful, results-driven brand experiences

• Blends visionary creativity with practical execution across brand strategy, packaging design, digital marketing, SEO, and custom website development

• Works with clients worldwide, including India, the USA, Canada, and Singapore

• Focuses on measurable outcomes and sustainable, data-informed growth

• Partners with businesses launching new products, scaling their digital presence, or rebranding ensuring campaigns that both inspire and perform

• Grounded in purpose and a client-first mindset, positioning itself as a long-term partner in building strong, future-ready brands

ROLE DESCRIPTION

This is a on-site role in Dehradun. The Performance Marketer will plan, execute, and optimize paid advertising campaigns across search, social, and display focusing on ROAS, CPA, and conversion rate.

Day-to-day responsibilities:

• Conduct audience and keyword research

• Set up tracking and analytics

• Build and test ad creatives and landing pages

• Manage campaign budgets

• Analyze performance data and generate actionable insights

• Prepare reports for stakeholders

• Collaborate with creative, content, and web development teams to improve funnel performance

• Continuously run A/B tests, refine targeting, and ensure campaigns align with client objectives and the agency's growth strategy

REQUIREMENTS





• 3–5 years hands-on with Google + Meta, with proven experience at ₹50L/month+ spend (agency or in-house)

• You've personally scaled lead-gen and or e-commerce campaigns not assisted

• Experience running ads in Western markets (US/Canada/UK/EU) alongside Indian accounts you understand the difference in CPMs, buyer behaviour and compliance

• Fluent with Business Manager, GA4, conversion tracking, CAPI, UTM discipline

• Strong grasp of unit economics CPL, CAC, ROAS, blended metrics and can defend every rupee (and every dollar)

• Proficiency with analytics and tracking tools (Google Analytics, Google Ads, Facebook Ads Manager, pixel/tag implementation)

• Experience with conversion rate optimization, A/B testing, and landing page performance improvement

• Ability to interpret data, build performance dashboards, and present explicit, actionable insights to stakeholders

• Excellent written and verbal communication skills, with strong attention to detail and time management

ADDITIONAL

• Solid understanding of digital marketing fundamentals, including SEO basics, funnel strategy, and audience segmentation

• Collaborative skills to work closely with creative, content, and web development teams on integrated campaigns

• Bachelor's degree in marketing, business, communications, or a related field or equivalent practical experience

• Prior agency or multi-client experience and familiarity with global markets

How to apply

• Write to [HIDDEN TEXT]rs with the subject line: Performance Marketer – [Your Name]. Please include a portfolio link.

📌 Performance Marketer (Dehradun)
🏢 Giraffe Partners
📍 Dehradun