Required Qualifications & Experience

- 4-7 years of hands-on social media management experience, preferably in a consumer-facing brand or digital agency .
- Proven track record of delivering organic growth and engagement through strategic and tactical efforts.
- Deep knowledge of social platform algorithms , content types, audience behavior, and best practices.
- Strong command of analytics tools , and ability to draw actionable insights from data.
- Prior experience in leading a social media team ; able to balance team oversight with personal execution.

Key Competencies

- Strategic mindset with a creative flair
- Excellent copywriting and communication skills
- Analytical and insights-oriented
- Highly collaborative with cross-functional agility
- Fast learner and adaptive to digital evolution
- Outcome-focused and self-motivated

Bonus Points For

- Experience working on large-scale campaigns or real-time trend jacking
- Prior experience in brand building from ground-up via social media
- Familiarity with social listening tools like Brand watch or Meltwater

Strategy & Execution

- Develop and execute a holistic social media strategy aligned with brand objectives, campaign calendars, and target audience behavior.
- Translate broader marketing goals into platform-specific plans across Instagram, LinkedIn, YouTube, X (Twitter), Facebook, and emerging channels like Threads or Pinterest.
- Collaborate with the content and design teams to create monthly/weekly content calendars , ensuring alignment with marketing campaigns and brand tone.





Content & Community Management

- Guide the ideation and creation of compelling, platform-native content (static, video, interactive).
- Ensure real-time engagement with audiences and community management that s responsive and consistent.
- Monitor conversations, brand mentions, and trends to identify moment marketing opportunities.

Analytics & Performance Tracking

- Own the reporting and performance analysis of all social media platforms using native tools and third-party analytics platforms (e.g., Meta Insights, Semrush, Google Analytics).
- Set clear KPIs for organic growth , engagement, reach, and conversions, and continuously optimize efforts based on data.
- Create weekly/monthly dashboards and share insights with leadership and cross-functional teams.

Platform Expertise & Innovation

- Stay updated with algorithm changes, new platform features, and emerging formats ; experiment with innovative approaches to maximize visibility and engagement.
- Propose recent tools or technologies that can enhance performance, scheduling, or listening.

Team Leadership & Collaboration

- Lead and mentor a team of social media executives, and interns.
- Facilitate internal reviews, training, and performance check-ins to ensure a high-performance culture .
- Collaborate with Brand, PR, Performance Marketing, and Creative to ensure cross-channel synergy .

Skills: social media strategy , Content Creation, community management

Experience: 4.00-7.00 Years

📌 Exec. Social Media Manager (Mumbai)
🏢 Fluidscapes
📍 Mumbai