About The Company

Millennial Company is a UK-based digital marketing agency with a global presence, including offices in the UK, Dubai, and India. Renowned for delivering innovative marketing solutions, we collaborate with brands across diverse industries to establish a robust digital footprint. Our expertise spans creative content development, performance marketing, and data-driven strategies, ensuring our clients achieve measurable growth and enhanced online visibility. Committed to excellence, we leverage the latest technologies and industry best practices to craft tailored campaigns that resonate with target audiences and drive business success.

About The Role

We are seeking a results-oriented Paid Ads Specialist with 3-4 years of hands-on experience in managing and scaling paid advertising campaigns. The ideal candidate will possess a strong analytical mindset, a keen eye for performance metrics, and a proven ability to maximize return on investment across multiple advertising platforms including Google, Meta, and LinkedIn. This role involves developing comprehensive paid marketing strategies, executing campaigns, and continuously optimizing performance to meet and exceed client objectives. The Paid Ads Specialist will work closely with internal teams and clients to ensure alignment of campaign goals with overall business strategies, delivering measurable results that support growth initiatives.

Qualifications

- Proven experience of 3-4 years in paid advertising, preferably within an agency setting.
- Demonstrated proficiency in managing campaigns on Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.




- Strong understanding of tracking tools such as Google Tag Manager, GA4, and platform-specific pixels.
- Excellent analytical skills with the ability to interpret data and derive actionable insights.
- Effective communication and client management skills, capable of working remotely and coordinating with diverse teams.
- Knowledge of bidding strategies, audience segmentation, and competitor analysis.
- Ability to perform A/B testing and creatively optimize ad creatives, copies, and landing pages.

Responsibilities

- Plan, execute, and optimize paid advertising campaigns across Google, Meta, and LinkedIn platforms to achieve client KPIs.
- Develop and implement full-funnel marketing strategies, from brand awareness to conversions.
- Manage campaign budgets efficiently, adjusting bids and scaling high-performing ads to maximize ROI.
- Conduct detailed audience targeting, segmentation, and competitor analysis to refine campaign effectiveness.
- Monitor campaign performance continuously, analyzing key metrics such as CTR, CPC, CPA, and ROAS, and making data-driven adjustments.
- Perform A/B testing on ad creatives, landing pages, and copies to enhance engagement and conversion rates.
- Set up and manage tracking systems using Google Tag Manager, pixels,



and conversion tracking tools.
- Analyze campaign data through Google Analytics 4 and native platform dashboards, preparing comprehensive weekly and monthly reports.
- Collaborate with clients to present performance insights and align strategies with their business objectives.
- Coordinate with creative and content teams to ensure timely and effective campaign execution.

Benefits

- Competitive salary package within the range of 3,00,000 to 4,20,000 LPA, commensurate with experience.
- Opportunity to work remotely from anywhere in India, offering flexibility and work-life balance.
- Exposure to international clients and cutting-edge marketing technologies.
- Continuous learning and professional development through training and industry events.
- Supportive and collaborative work workplace that encourages innovation and growth.
- Opportunities for career advancement within a dynamic digital marketing agency.
- Access to a global network of professionals and thought leaders in digital marketing.

Equal Opportunity

Millennial Company is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, religion, gender, age, sexual orientation, disability, or any other protected characteristic. We believe that diverse perspectives foster innovation and drive our success, and we welcome applications from candidates of all backgrounds who are passionate about digital marketing and eager to contribute to our growth.

📌 Paid Ads Specialist (India)
🏢 Netrolynx AI
📍 India