Job Description

Business Development Manager Direct Nat & Distn IN

Job Location: India-Gurgaon

This Business Development Manager is responsible for driving new strategic business opportunities across customers and prospects within the identified vertical(s); (e.g. Pro Sound – Broadcasters, Touring & Rental, Theatres, Live Sound, Recording Environments, Corporate, Higher Education etc.). This role focuses on consultative selling, stakeholder engagement, and the origination and development of complex, project-based opportunities aligned to customer needs. As an expert at nurturing lasting relationships, the Business Development Manager will be responsible for driving long-term sustainable commercial growth, meeting and exceeding territory Opportunity Value targets and sub-regional sales objectives as well as assigned KPIs. The Business Development Manager will have a strong technical proficiency, and be confident in being able to configure and demonstrate Sennheiser and Neumann solutions, while being able to convey the advantages of the value proposition.

This position will work closely with other functions such as Sales Managers, Inside Sales Representatives, and Technical Application Engineering in the structured sales process.

This Business Development Manager (Vertical/Region) is responsible for driving new strategic business opportunities across customers and prospects within the identified vertical(s); (e.g. Pro Sound – Broadcasters, Touring & Rental, Theatres, Live Sound, Recording Environments, Corporate, Higher Education etc.). This role focuses on consultative selling, stakeholder engagement, and the origination and development of complex, project-based opportunities aligned to customer needs. As an expert at nurturing lasting relationships,



the Business Development Manager will be responsible for driving long-term sustainable commercial growth, meeting and exceeding territory Opportunity Value targets and sub-regional sales objectives as well as assigned KPIs. The Business Development Manager will have a strong technical proficiency, and be confident in being able to configure and demonstrate Sennheiser and Neumann solutions, while being able to convey the benefits of the value proposition.

This position will work closely with other functions such as Sales Managers, Inside Sales Representatives, and Technical Application Engineering in the structured sales process.

Acquisition And Prospecting:

- Approach and create demand with new and existing End Customers including (winning back) competitive accounts
- Tap into sales potential through presence at the market (trade-fairs, sales or customer events)
- Develop End Customer project based opportunities

Active Selling:

- Conduct detailed meeting preparation, including usage of tools (e.g. need and solution assessment)
- Stimulate desire by presenting Sennheiser Group USPs for hardware and software solutions (possibly in cooperation with Technical Application Engineering)
- Understand project pipeline, needs and opportunities
- Involve other Sennheiser functions (Sales Manager, Technical Application Engineering) in case of concrete opportunities. Hand over full project responsibility to SM in case of tender/proposal




- Act as focal point of contact to End Customer during tender
- Conduct product demonstrations
- Develop and nurture long-term customer relationships at multiple touch points within target companies

Project Development:

- Understand End Customer structure and decision-making process
- Analyze End Customer needs and outline opportunities
- Develop strong relationship to the relevant stakeholders on End Customer side
- Analyze market/competitors

Order Management:

- Hand over all End Customer projects to Sales Managers
- Manage (pre-order) forecast

Customer Service:

- Help End Customers with technical Advice and solutions
- Bring in technical Application Engineer or other support functions, if needed
- Gather market feedback and needs report this to central departments

Administration:

- Document Visitation activities, leads, opportunities and projects in CRM

Acquisition And Prospecting:

- Approach and create demand with new and existing End Customers including (winning back) competitive accounts
- Tap into sales potential through presence at the market (trade-fairs, sales or customer events)
- Develop End Customer project based opportunities

Project Development:

- Understand End Customer structure and decision-making process
- Analyze End Customer needs and outline opportunities
- Develop strong relationship to the relevant stakeholders on End Customer side
- Analyze market/competitors

Order Management:

- Hand over all End Customer projects to Sales Managers
- Manage (pre-order) forecast

Customer Service:

- Help End Customers with technical Advice and solutions
- Bring in technical Application Engineer or other support functions, if needed
- Gather market feedback and needs report this to central departments

📌 Business Development Manager Direct Nat & Distn IN (Gurugram)
🏢 Sennheiser
📍 Gurugram