- Brand Communication-Solid copywriting, storytelling, and messaging architecture.
- Strategic Translation-Ability to convert strategic direction into impactful brand narratives.
- Quality Focus-Detail-oriented eye for verbal and visual brand consistency.
- Cross-functional-Collaboration effective coordination between brand and creative functions.
- Time Management- Structured workflow planning and deadline discipline.
- Research Awareness-Contextual knowledge of category dynamics and content landscape
- Brand & Communication Strategy Development with Quality Stewardship
- Co-develop brand positioning, communication frameworks, and content strategies in alignment with the brand vision.
- Own the translation of strategy into creative briefs, messaging guidelines, and storytelling structures.
- Review all communication assets verbal and visual for alignment, consistency, tone, accuracy, and strategic intent before deployment.
- Act as the final filter for quality assurance, ensuring every brand output meets high creative and strategic standards.

Cross-functional Collaboration

- Work closely with the brand team to shape communication that reflects strategic objectives.




- Act as a bridge between the brand strategy and the creative execution process.
- Deliver clear, structured briefs and provide continuous feedback to ensure the creative output meets strategic and brand goals.

Consistency Across Touchpoints

- Ensure the brand s messaging and visual identity remain consistent across all touchpoints digital, print, social, spatial, and more.
- Conduct internal QA checks across design and content to verify tonal, visual, and brand accuracy.
- Maintain and enforce brand guidelines during asset development and rollout.

Communication Performance Monitoring

- Track the effectiveness of communication initiatives and campaign performance.
- Analyze engagement and outcome data to refine messaging and execution strategies.
- Document learnings post-campaign to guide future brand communication improvements.

Research

- Conduct research on category trends, audience preferences, and communication formats.
- Integrate relevant observations and benchmarks to strengthen communication output and creative direction.

Skills: Brand Communication, Storytelling, brand consistency, Copywriting

Experience: 3.00-6.00 Years

📌 Assistant Communications Strategist Executive (Mumbai)
🏢 Fluidscapes
📍 Mumbai