Key Responsibilities:

1) Customer Segmentation and Analysis:

• Conduct thorough analysis of customer data to identify key segments.

• Develop strategies for personalized communication (via SMS, Email, WhatsApp & Bot) based

on customer segments.

• Utilize data insights to enhance the overall customer experience and satisfaction.

2) Retention Campaign Planning and Execution:

• Design and implement retention campaigns across various channels

• Planning and creating automated user journeys for effective communication

• Create compelling content and messaging to resonate with different customer segments.

• Collaborate with cross-functional teams to ensure seamless execution of campaigns.

3) Feedback and Surveys:

• Implement customer feedback loops to gather insights and understand pain points.

• Utilize surveys and other feedback mechanisms to improve customer satisfaction and address

issues proactively.

4) Analytics and Reporting:

• Regularly analyze campaign performance and customer metrics to measure success.

• Provide detailed reports and insights to senior management.

5) Cross-functional Collaboration:

• Work closely with product, sales,



and customer support teams to align retention strategies

with overall business goals.

• Collaborate with marketing teams to ensure consistency in messaging and branding.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree is a plus.

• Minimum 2 years of experience in CRM or a similar role

• Proven experience in retention marketing or a similar role.

• Solid analytical skills with the ability to interpret data and draw actionable insights.

• Experience with customer segmentation and targeting strategies.

• Excellent communication and interpersonal skills.

• Proficiency in marketing automation tools and customer relationship management (CRM)

systems.

• Creative mindset with the ability to think strategically and execute tactically.

Preferred Skills:

• Familiarity with A/B testing methodologies.

• Knowledge of e-commerce, subscription-based models, or relevant industries.

• Proficiency in using analytics tools such as Clever Tap, Web Engage, Mo Engage (or similar

CRM’s)Tableau, Google Analytics, Excel

📌 Retention Manager Growth Marketing (India)
🏢 Important Company of the Sector
📍 India