Manager – Content & Brand

Department: Marketing

Location: Office-Based

Reporting To: CEO

Employment Type: Full-Time

Openings: 1

About the Role

We are looking for a strategic and execution-focused Manager – Content & Brand to build a solid, differentiated brand presence and drive business growth through high-impact, data-driven content. This role will own end-to-end content strategy and execution across all channels—ensuring alignment with sales objectives, product positioning, and targeted industry segments.

Key Responsibilities

- Own and drive brand positioning and messaging across all touchpoints

- Develop and execute a comprehensive content strategy aligned with business and sales goals

- Create high-impact sales enablement materials (pitch decks, collaterals, outreach content)

- Lead website content and performance optimization to drive inbound growth

- Execute multi-channel campaigns across digital platforms (website, social, email, ads)

- Drive SEO and content optimization initiatives to improve visibility and engagement

- Support outbound teams with credible, industry-focused content for prospecting and nurturing

- Build and manage channel partner marketing kits and co-branded campaigns

- Ensure consistency, quality, and alignment of all brand communications

- Manage and collaborate with writers, designers, and external agencies

Requirements

Success Metrics (What Success Looks Like)

- Brand Alignment: ≥90% consistency in messaging across all content and channels

- Sales Enablement: ≥80% adoption of content by sales teams with improved response and conversion rates

- Inbound Growth:



Measurable increase in website traffic, engagement, and lead generation

- Digital Impact: Improved engagement and inbound inquiries through targeted campaigns

- Partner Enablement: Strong adoption of partner marketing assets contributing to pipeline

- Revenue Contribution: Content-driven impact on pipeline growth, conversion rates, and deal velocity

Required Skills & Experience

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Functional Skills

- Strong expertise in content strategy and editorial planning

- Proven experience in brand positioning and storytelling

- Hands-on experience with multi-channel content execution (web, social, email, ads)

- Solid understanding of SEO and content optimization

- Experience in campaign planning and execution

Technical Skills

- Familiarity with CMS platforms, SEO tools, and analytics tools

Behavioral Traits

- Strong ownership mindset towards brand and messaging

- High attention to detail and quality

- Ability to think creatively while aligning with business goals

- Strong execution speed and responsiveness

- Structured and organized approach to planning

Managerial Capabilities

- Experience managing content teams, freelancers, or agencies

- Strong cross-functional collaboration with Sales and Product teams

- Ability to provide clear briefs, direction, and feedback

Benefits

Why Join Us?

- Opportunity to build and scale a brand from the ground up

- Work closely with leadership and influence business strategy

- High ownership role with direct impact on revenue and growth

- Fast-paced environment with strong learning and growth opportunities

📌 Manager – Content & Brand (Kolkata)
🏢 Important Group
📍 Kolkata