Designation

Manager- Consumer Insights, Packaged Beverages

Function

Packaged Beverages

Location

Bengaluru

Reporting To

Director- Consumer Insights, Packaged Beverages

Job Description

About the Job: Manager – Consumer Insights, Packaged Beverages

Function: Marketing

Location: Bangalore

Reporting To: Director- Consumer Insights, Packaged Beverages

At Tata Consumer Products Ltd, we stand #ForBetter – Planet, Sourcing, Nutrition, Communities. And #ForBetter Opportunities …. Here’s an exciting one!

How does this Job align to our Strategy?

At the core of Tata Consumer Products' business approach lie six strategic pillars that serve as the foundation for its growth and success: Strengthening & Accelerating our Core Business, Driving Digital and Innovation, Unlocking Synergies, Creating a Future-Ready Organization, Exploring New Opportunities and Embedding Sustainability.

This job chance closely aligns with the key strategic pillars, which is Strengthening & Accelerating our Core Business. The role will be responsible for delivering robust business performance analyses using syndicated and custom research tools and partnering closely with cross‑functional stakeholders to solve business problems through insights.

What are the Key Deliverables in this role ?

Financial Outcomes

- Deliver actionable insights to support topline growth and portfolio performance across Packaged Beverages

- Provide fact‑based inputs into AOP, long‑range planning, and brand strategy discussions

- Evaluate effectiveness and ROI of marketing spends, including consumer promotions and media investments





- Support innovation business cases through opportunity sizing, concept validation, and post‑launch performance evaluation

- Enable informed trade‑offs through business‑specific analyses and scenario evaluations

Customer Service

- Act as a trusted insights partner to Marketing, Sales, Buying & Blending, Innovation for Packaged Beverages

- Actively contribute and support CMI function in various review and drum-beat forums with detailed analyses and recommendations

- Translate business challenges into clear research objectives and insight frameworks

- Support the full communication development journey—from idea generation and testing to tracking and evaluation

- Lead brand development studies such as Brand Equity, Motivation & Barriers, and usage & attitude diagnostics, Pricing analyses and studies

- Build a strong understanding of consumers, shoppers, channels, across Packaged beverages category

Internal Processes

- Own and manage reporting and insight generation from reports/market research agencies - Nielsen, Kantar and other agencies

- Lead monthly and quarterly performance reviews with sharp, decision‑oriented narratives

- Drive business‑specific deep dives using syndicated, internal,



and secondary data sources

- Work closely with Innovation teams on whitespace identification, concept development, testing, and sizing

- Establish and strengthen best‑in‑class SOPs for CMI involvement across innovation and BAU projects

- Contribute to digitization, automation, and standardization initiatives within the CMI function

Innovation and Learning

- Apply a mix of quantitative, qualitative, syndicated, secondary research & analytics methodologies effectively

- Demonstrate curiosity and continuous learning to stay current with evolving research tools and analytics approaches

- Strengthen analytical storytelling and synthesis capabilities to influence senior stakeholders

- Collaborate actively within the broader Market Planning & Insights community to share best practices

- Contribute to capability enhancement of the CMI function through improved tools, templates, and processes

What are the Critical success factors for the Role ?

- 5-8 years of relevant experience in Consumer Insights domain

- Education: MBA

- Prior experience in a leading market research agency and/or client‑side CMI role preferred

What are the Desirable success factors for the Role ?

- Having worked or handled FMCG Category

- Strong analytical orientation with hands‑on experience in syndicated data and custom research

- Curious, consumer‑focused, and passionate about using data and insights to drive business growth

- Excellent Written and Oral Communication & soft skills, to manage multi-layer stakeholders

📌 Manager - Consumer Insights, Packaged Beverages (Bengaluru)
🏢 Recognized
📍 Bengaluru