Roles & Responsibilities :

- Build, plan and implement the overall digital marketing strategy

- Manage the strategy and development of e-marketing content and exploration of sales channels

- Develop strategies that drive customers to the product website

- Improve the design, UX, traffic, and content of the website

- Create paid campaigns on social media platforms

- Manage the content that the business posts to social media

- Maintain consistent brand messaging throughout all platforms

- Use advanced metrics to measure the success of a marketing campaign

- Keep up to date on the latest social media trends

- Stay up to date with the latest technology and best practices

- Measure ROI and KPIs

- Suggest activities for improving the quality of online content

- Track and measure SEO and Google Analytics metrics and provide reports

- Build an inbound marketing plan

- Research and forecast future sales and performance trends

- Create email blast campaigns to target key customers





- Research competitors and provide suggestions for improvement

- Keep abreast with industry and market trends and best practices

Requirements

- Bachelor's degree in marketing or business

- Great problem solving skills

- Proficient in photo and video editing software such as Adobe

- Deep knowledge of web design principles

- Proficient in MS Office Suite, including Outlook, Excel and Word.

- Ability to identify long term trends in data

- Great communication skills

- Experience working with a content management system

- Solid project management skills​

Benefits

-

Medical insurance for employees

- Wellness programs, mental health support

- Training and development programs

- Recognition programs (awards, appreciation)

- Positive work culture

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Office Timing : UK Shift

Location : Mumbai (Wadala)

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website : MyHealth.iCareSecure.com

www.appexinnovation.com

📌 Digital Marketing Manager (Mumbai)
🏢 Important Business
📍 Mumbai