Job Description:

Qualifications & Experience:

Required:
▸ 15+ years of progressive experience in CRM strategy, MarTech consulting, customer engagement, or enterprise marketing technology leadership
▸ Proven track record of leading and winning complex enterprise RFPs in excess of $3M–$5M TCV, ideally in a consulting or agency context
▸ Deep, hands-on expertise in two or more major CEP platforms — particularly Salesforce Marketing Cloud (SFMC), Braze, and/or Adobe Experience Platform / Adobe Campaign
▸ Demonstrated knowledge of CDP platforms — including Tealium, Segment, mParticle, Adobe AEP, or equivalent — and their role in enterprise customer data architectures
▸ Solid understanding of customer lifecycle strategy, segmentation design, personalization frameworks, and cross-channel journey orchestration
▸ Experience integrating CRM and MarTech platforms with CRM systems (Salesforce, Dynamics), data warehouses (Snowflake, BigQuery), and identity resolution tools
▸ Outstanding executive presentation, storytelling, and stakeholder communication skills — able to simplify complex concepts for non-technical audiences
▸ Experience leading or mentoring cross-functional teams in a consulting, agency,



or in-house enterprise environment
▸ Bachelor's degree in Marketing, Computer Science, Business, or a related discipline

Preferred
▸ MBA or Master's degree in Marketing Technology, Data Science, Business, or a related field
▸ Prior experience in a media agency, marketing technology consultancy, or CRM-focused professional services firm
▸ Platform certifications: Salesforce Marketing Cloud Consultant, Braze Certified Practitioner, Adobe Certified Expert (AEP or Campaign), or equivalent
▸ Hands-on experience with AI/ML personalization tools and real-time decisioning platforms (e.g., Pega, Optimizely, Dynamic Yield)
▸ Familiarity with identity resolution solutions (e.g., LiveRamp, Merkury, Acxiom) and their application within enterprise CRM stacks
▸ Exposure to loyalty program design, CLV modeling, and propensity-based segmentation strategies
▸ Active network within the Dentsu competitive landscape, enterprise MarTech vendor community, or enterprise marketing leadership circles

Location:

DGS India - Bengaluru - Manyata N1 Block

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent

📌 CRM Strategy & MarTech Solutioning Leader (Bengaluru)
🏢 Important Group
📍 Bengaluru