Role & responsibilities

1. Digital Commerce Strategy

- Define, own, and execute the Digital Commerce strategy and roadmap, ensuring alignment with overall business goals and market dynamics.
- Serve as the chief liaison and strategic partner connecting the Sales E-commerce, Brand, Marketing teams and Agencies to create unified 4P Marketing Strategies.
- Spearhead discussions with key stakeholders to create and institutionalize new processes that drive efficiency, data governance, and cross-functional transparency.

2. Platform Expertise & Data Fluency

- Possess a complete and detailed understanding of Quick Commerce platforms (Blinkit, Swiggy, Zepto), including their operational mechanics, ad management systems, and data structures.
- Deeply understand platform data flows: where critical commercial, traffic, and inventory data resides, and the optimal methods to extract, consolidate, and utilize it.
- Ability to conduct advanced data analysis on platform performance and retain the capability and willingness to personally execute complex analyses when necessary.

3. Commercial Management & Execution

- Oversee all aspects of platform Ads Management (e.g., Retail Media Networks),



ensuring optimal budget allocation, high ROAS, and competitive placement.
- Ensure Pricing, Place (Availability) in collaboration with Partners/Sales team and Product content across all digital platforms are accurate, compelling, and aligned with Brand guidelines.
- Maintain a basic to intermediate understanding of the company's P&L;, specifically related to Cost of Goods Sold (COGS), fulfillment costs, customer acquisition costs (CAC), and net profitability by channel.

Required Skills & Qualifications

- 3+ years of progressive experience in digital commerce, e-commerce sales, or omnichannel management, preferably within a large CPG/FMCG or Retail setting.
- Expert-level familiarity with core Quick Commerce mechanics.
- Exceptional data visualization and analytical skills; must be able to move seamlessly between strategic insight and detailed operational data.

Ability to design, implement, and optimize commercial and operational processes from scratch (a "first-level thinker").

Preferred candidate profile

📌 Senior Executive (Noida)
🏢 Unicharm
📍 Noida