Digital Marketing Manager US Healthcare (RCM)

Job Title: Digital Marketing Manager

Location: Chennai

Experience: 412 Years

Industry: US Healthcare / Revenue Cycle Management (RCM)

Employment Type: Full-Time

Interview Mode: Virtual (Microsoft Teams / Google Meet)

Notice Period: Immediate to 7 Days Preferred

Job Description

We are looking for an experienced Digital Marketing Manager with a solid background in US Healthcare and Revenue Cycle Management (RCM). The ideal candidate should have hands-on experience in planning and executing digital marketing strategies to generate qualified leads, improve brand visibility, and drive business growth for US healthcare and medical billing services.

Candidates with prior experience in Healthcare IT, Healthcare BPO, or RCM organizations will be highly preferred.

Key Responsibilities

- Develop and execute digital marketing strategies focused on the US Healthcare and RCM industry.
- Plan and manage SEO, SEM, PPC, social media, email marketing, and content marketing campaigns.
- Generate high-quality B2B leads for Medical Billing, Physician Billing, and
- Optimize website performance, user experience, and conversion rates.
- Manage Google Ads, LinkedIn Ads, Meta Ads, and other paid campaigns.
- Conduct keyword research, competitor analysis, and technical SEO audits.
- Monitor campaign performance using Google Analytics, Google Search Console, and other reporting tools.
- Create and manage content for websites, blogs, landing pages, email campaigns, and social media.
- Collaborate with sales and business development teams to support lead generation initiatives.




- Stay updated with the latest digital marketing trends, AI tools, and search engine algorithm updates.

Mandatory Requirements

- 4+ years of experience as a Digital Marketing Manager, Digital Marketing Specialist, SEO Manager, or Performance Marketing Manager.
- Mandatory experience in the US Healthcare industry.
- Candidates from Revenue Cycle Management (RCM), or Healthcare BPO will be given preference.
- Strong expertise in SEO, SEM, PPC, Google Ads, Meta Ads, LinkedIn Ads, Email Marketing, and Content Marketing.
- Experience with Google Analytics 4 (GA4), Google Search Console, Google Tag Manager, WordPress, and CRM platforms.
- Hands-on experience with AI tools such as ChatGPT, Claude AI, Gemini, Jasper AI, or similar AI-powered marketing tools.
- Experience using Apollo.io, LinkedIn Sales Navigator, or similar platforms to support marketing and lead generation initiatives.
- Excellent communication, analytical, and project management skills.

Preferred Skills

- Digital Marketing Strategy
- US Healthcare Marketing
- Revenue Cycle Management (RCM)
- Medical Billing
- Physician Billing
- SEO (On-page, Off-page, Technical SEO)
- SEM & PPC
- Google Ads
- Meta Ads
- LinkedIn Ads
- Google Analytics 4 (GA4)
- Google Search Console
- Google Tag Manager
- WordPress
- Email Marketing
- Content Marketing
- Lead Generation
- Marketing Automation
- CRM
- Conversion Rate Optimization (CRO)
- AI Tools (ChatGPT, Claude AI, Gemini, Jasper AI)

CMPMS Global Private Limited
4th Floor, No. 118, Arcot Road, East Kamakoti Nagar, Karpaga Vinayagar Colony, Valasaravakkam, Chennai – 600087.

Share your updated CV - [email protected] / Senior HR - (phone hidden)

📌 Digital Marketing Manager Lead (Chennai)
🏢 CMPMS Global
📍 Chennai