Job Description

Position Title

Store Manager

Department

Retail Operations

Location

As Assigned (Pan India)

Employment Type

Full-time

Role Objective

The Store Manager is responsible for leading all aspects of store operations, driving sales performance, delivering an exceptional luxury customer experience, and ensuring operational excellence in line with Forest Essentials' brand standards. The role involves leading, coaching, and developing the store team while maintaining the highest standards of customer service, visual merchandising, inventory management, and profitability.

Key Responsibilities

Sales & Business Performance

- Achieve monthly, quarterly, and annual sales targets.
- Drive revenue growth through effective sales planning and execution.
- Monitor key performance indicators (KPIs) including conversion rate, ATV, UPT, and customer retention.
- Identify opportunities to maximize store profitability.
- Execute promotional campaigns and new product launches effectively.

Customer Experience

- Deliver an exceptional luxury retail experience aligned with the Forest Essentials brand.
- Build and maintain solid relationships with customers to encourage repeat business.
- Resolve customer concerns promptly while ensuring customer satisfaction.
- Promote loyalty programs and clienteling initiatives.

Team Leadership & Development

- Lead, motivate, and inspire the store team to achieve business goals.
- Recruit, onboard, coach, and develop Beauty Consultants and Senior Beauty Consultants.
- Conduct regular performance reviews and provide continuous feedback.
- Create staff schedules ensuring optimum manpower utilization.
- Foster a positive, collaborative, and high-performance work environment.

Store Operations

- Ensure smooth day-to-day store operations.




- Maintain compliance with all SOPs and company policies.
- Monitor cash handling, billing accuracy, and banking procedures.
- Oversee opening and closing procedures.
- Ensure audit readiness and compliance with operational standards.

Inventory Management

- Monitor stock levels and ensure optimum inventory availability.
- Coordinate replenishment and stock transfers.
- Minimize stock loss through effective inventory controls.
- Conduct periodic stock counts and inventory reconciliation.
- Monitor product expiry and damages.

Visual Merchandising

- Ensure the store consistently reflects Forest Essentials' premium brand image.
- Maintain visual merchandising standards as per company guidelines.
- Execute seasonal displays and promotional installations.
- Ensure product displays are clean, organized, and fully stocked.

Training & Development

- Ensure all team members complete mandatory product and service training.
- Coach employees on customer engagement, product knowledge, and selling techniques.
- Conduct regular product knowledge sessions.

Reporting & Administration

- Prepare daily, weekly, and monthly sales reports.
- Monitor business trends and competitor activities.
- Maintain employee attendance and operational records.
- Coordinate with Head Office and regional teams on operational requirements.

Required Qualifications

- Bachelor's degree in Business Administration,



Retail Management, Hospitality, or a related discipline.
- 58 years of retail experience with at least 2 years in a Store Manager or equivalent leadership role.
- Experience in luxury retail, beauty, cosmetics, skincare, wellness, hospitality, fashion, or premium lifestyle brands is preferred.

Preferred Industry Experience

Candidates from:

- Luxury Beauty
- Cosmetics
- Skincare
- Fragrance
- Fashion & Lifestyle
- Premium Retail
- Hospitality

Required Skills

- Store Operations Management
- Retail Sales Management
- Team Leadership
- Customer Relationship Management
- Luxury Customer Service
- Sales Planning
- Business Development
- Inventory Management
- Visual Merchandising
- KPI Management
- Staff Training & Coaching
- Conflict Resolution
- Cash Management
- Microsoft Excel & Reporting
- Communication & Interpersonal Skills

Key Competencies

- Leadership & Team Management
- Customer-Centric Approach
- Business Acumen
- Problem Solving
- Decision Making
- Ownership & Accountability
- Attention to Detail
- Time Management
- Adaptability
- Professional Grooming & Brand Representation

Success Metrics

- Achievement of Sales Targets
- Store Profitability
- Customer Satisfaction (NPS/Feedback)
- Team Productivity
- Employee Retention
- Audit Compliance
- Inventory Accuracy
- Visual Merchandising Standards
- Mystery Audit Scores
- Operational Excellence

Why Join Forest Essentials?

At Forest Essentials, you'll be part of India's leading luxury Ayurveda brand, where heritage meets innovation. We offer a dynamic work environment, opportunities for career growth, continuous learning, and the chance to create memorable luxury experiences for customers across the country.

📌 Store Manager (Ayodhya)
🏢 Forest Essentials
📍 Ayodhya