Role Purpose

Area Sales Manager (ASM) in Distribution Sales vertical is responsible for sales of various SBI Card products in an assigned geography under one of the specified channels, through a large team of 50-120 NFTEs spread across geography on the defined POS and other distribution points or based at call centers on a tele sales process. The team comprises Relationship Executives (RE), Tele Sales Agents, Relationship Managers (RMs/TLs), Unit Managers and Back end team. This role of an ASM has the most enriched JD for any front line sales manager profile in the industry, owing to the scale of operations and comprehensiveness, as supported by the role description mentioned below.

Role Accountability

- Lead a team of NFTEs on PSA payroll compromising of RMs, TL, RE & operations resources
- Effective coordination with WE function for right quality hiring, training of NFTE as per requirement, Placement of people as per skill sets/requirement of the distribution point
- Compliant management of PSA sites as per the Internal Audit guidelines of the organization
- Manage open market distribution points along with cobrand tie-ups and ensure cost viable delivery
- Stay abreast with competition moves and align sourcing stratgies, opening of new distribution points in accordance
- Ensure spread of field staff across the geography being managed in line with expansion of retail footprint and new customer acqusition
- Manage DSA/LG channel partners and scale them for a cost viable, profitable journey of both organization & the vendor
- Drive right sourcing mix in both field and tele setups focusing on recent to business customer acqusition for maximised spends, growth
- Encourage increase of digital enablers example EKYC, VKYC, Perfois platforms for a better customer experience and smooth processing of the application




- Diligent controls in application processing at backend shop to ensure high conversion rates for maximised output
- Manage application processing TAT across levels of sales funnel to ensure faster disbursement of card to the customer
- Control early card attrition and keep it under desired levels of the organization
- Fair knowledge to manage tele sales campaigns for high connect rates, maximised churning of data as per company policies
- Realtime processing, fulfilment & processing of digital-led applications for improvised customer experience
- Operate as per COA targets assigned and ensure productivity of team is in line
- Sales processes to be conducted across funnel as per said compliance norms of the organization
- Frequent field & location visits for F2F connect with the sourcing teams.
- Conduct frequent skip, one-o-one sessions with NFTEs for better team connect

Measures of Success

- Achievement Of MOU Goals
- Recent Accounts
- Premium Accounts
- Insurance Cross-Sell
- COA
- 4 MOB Attrition %
- Digital Sourcing
- % Conversion Of Leads: Inward rate % - Inward to soft approved for both No doc & With doc portfolios
- Stake Holder Management: Close collaboration with WE, Operations, FCU, IT & Marketing teams
- VOC From Partners across formats of operations
- Complaints resolution: Effective complaint channelizing and resolution on escalations, ensure all complaints are addressed as per agreed SLA/TAT
- Compliance: Ensure sales compliance guidelines @ PSA level are adhered to

Competencies critical to the role

- Sales Management
- Team Handling
- Relationship Management
- Analytical skills

Qualification

Graduate/PG (Preferably) from any recognized and reputed Institute

Preferred Industry

BFSI/Telecom/Any retail sales FMCG, CD etc.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Deputy Manager - Area Sales (Jaipur)
🏢 Sbi Card
📍 Jaipur