JOB PURPOSE:

The Marketing Manager will be responsible for developing, implementing, and monitoring marketing strategies for FMCG products in the office line/general trade market. The role involves enhancing market penetration, strengthening brand visibility, driving sales growth, and building long-term relationships with distributors, retailers, and corporate clients.

KEY RESPONSIBILITIES

- Develop and execute marketing strategies and campaigns to promote FMCG products in office/general trade markets.
- Conduct market research and competitor analysis to identify trends, opportunities, and challenges.
- Build and maintain relationships with distributors, retailers, and corporate accounts to expand market reach.
- Design and implement ATL & BTL activities including trade promotions, merchandising, in-shop branding, and sampling campaigns.
- Collaborate with the sales team to ensure alignment of marketing initiatives with sales targets.
- Monitor product performance and consumer feedback to recommend product development and innovation.
- Manage marketing budgets efficiently to achieve maximum ROI.
- Prepare and present monthly/quarterly performance reports and strategies to management.




- Train and guide the marketing team and field executives for consistent execution of plans.

KEY SKILLS & COMPETENCIES:

- Strong understanding of the FMCG industry, trade channels, and consumer behaviour.
- Proven experience in trade marketing, promotions, and brand management.
- Excellent communication, negotiation, and interpersonal skills.
- Ability to manage multiple campaigns and projects simultaneously.
- Analytical mindset with robust data interpretation and reporting skills.
- Proficiency in MS Office, CRM tools, and digital marketing platforms.

SALES STRATEGY & REVENUE GENERATION

- Develop and implement annual, quarterly, and monthly sales plans to achieve regional and national revenue targets.
- Identify high-potential market and build promotional activities to expand distribution and develop networking and revenue.
- Analyze market trends, competitor activities, and regional demands to adjust sales strategies.
- Develop tailored promotional strategies and joint business plans to drive growth.

Qualifications & Experience:

MBA/PGDM in Marketing or equivalent.

📌 Marketing- Brand Manager (FMCG) (Faridabad)
🏢 Henna Industries
📍 Faridabad