Roles and Responsibilities

- Conceptualization & execution of marketing campaigns including ATL and BTL including marketing strategy formulation, marketing mix, communication development, media planning, marketing activation, on ground activities, and other marketing innovations.
- Monitor and plan SEM and performance based campaigns.
- Conceptualizing and executing trade promotions and rolling out impactful campaigns in collaboration with sales team.
- Managing and planning events with managing the budget for advertising and promotional items and execution of all communications and media actions on all channels, including online and social media.
- Prepare annual marketing plan and ensure timely on ground execution as per the plan
- Budget Planning for Marketing Budget for the business
- Manage marketing spends as per the expense budget and measure and deliver ROI on activations done
- Analyze data & conduct regular consumer insight & research to understand market trends.




- Overseeing all branding material are displayed appropriately and availability of collaterals as per brand guidelines.
- Supporting Sales team for creatives and other branding requirements.
- Managing PR for local and upcountry Coverage.
- Managing video shoots and campaigns.
- Managing social media and digital marketing of the business to build customer preference
- Develop and implement programs to enhance engagement with local communities.
- Work with digital team for promotion of services on digital media. Ensure leads are closed and assist revenue conversion.
- Engaging & training the team, and, responsible for high team morale.

Experience & Qualifications

- 10 to 15 years of experience handling Branding, ATL, BTL, Campaign, Digital Marketing
- Healthcare is preferable
- Graduate / Postgraduate

Any Other Specification:

📌 Sr. Manager/ AGM - Marketing (Lucknow)
🏢 Max Healthcare
📍 Lucknow