Role Summary

We are looking for a Creative Lead (Copy & Content) to lead end-to-end creative output with a strong focus on ad copy, scripting, and performance-driven content.

This role drives high-volume, high-quality creatives, using data (CTR, Hook & Hold Rate) to continuously improve performance and scale winning content across platforms.

Key Responsibilities (Day-to-day)

- Translate marketing requirements into clear creative direction and production priorities.
- Build and maintain creative systems: briefing templates, review cadence, tracker hygiene, versioning, and asset library.
- Ensure every creative is platform-optimised (Meta, Google, YouTube, marketplaces, website, CRM creatives if needed). Hands-on with executing whenever required.
- Lead daily/weekly creative standups; manage bandwidth, deadlines, and escalation.
- Provide sharp, actionable feedback to improve quality and reduce iterations.
- Partner with an internal team to turn insights into creative learnings and next iterations.
- Own brand adherence across outputs: typography, colors, layout, tone, visual consistency.

Required Skills & Qualifications





- 4-6 years in creative/design leadership for D2C/e-commerce/performance-heavy brands.
- Strong command over visual + text-based creative standards for ads and other relevant platforms.
- Ability to interpret performance metrics like CTR, Hook rate, Hold rate, and convert them into creative actions.
- Strong people + project management: prioritisation, speed, feedback, stakeholder alignment.

What Positive Looks Like in 30 Days

- Creative tracker + workflow is tight (clear briefs, fewer reworks, predictable delivery).
- Output volume increases without a drop in quality.
- Quality score improves via systematic learning loops (winners, losers, patterns).
- The team becomes faster and more consistent with fewer dependencies and delays.

Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Creative Lead (Copy & Content) (Gurugram)
🏢 Sova Health
📍 Gurugram