Role Purpose

The RTM Manager is responsible for designing, implementing, and optimizing the companys route-to-market models to ensure maximum product availability, distribution efficiency, cost optimization, and offline channel growth.

Key Responsibilities

A. RTM Strategy & Design

- Develop and refine the Route-to-Market strategy for offline channel.
- Design distribution models: direct distribution, indirect distribution, hub-and-spoke, super stockist models, etc.
- Identify territory using market data and geospatial insights.
- Lead distributor network expansion.

B. Distribution & Coverage Expansion

- Drive territory coverage,
- Outlet universe mapping.

C. Distributor Management

- Generate leads to appoint distributors/stockists.
- Check current distributor ROI, working capital, manpower, and infrastructure.
- Ensure compliance with sales & logistics service levels.

D. Sales Capability & Process Improvement

- Standardize sales processes: call productivity, salesforce automation (SFA), order capture & liasoning with sales team.
- Implement digital tools (DMS & Excel).

📌 Rtm Manager (Bengaluru)
🏢 Drools Pet Food
📍 Bengaluru