Role & responsibilities:

- Plan and execute end-to-end digital marketing campaigns aligned with business goals.
- Create and manage monthly marketing calendars and campaign plans.
- Continuously identify new channels for lead generation and brand visibility.
- Drive high-quality inbound lead generation through SEO, paid campaigns, website optimization, and content marketing.
- Optimize landing pages to improve conversion rates.
- Track marketing funnel performance and improve lead quality.
- Develop and execute comprehensive SEO strategies.
- Optimize website content for search engines as well as AI-powered search platforms (AEO).
- Conduct keyword research, competitor analysis, and technical SEO audits.
- Improve website rankings, domain authority, and organic traffic.
- Manage and maintain the company WordPress website.
- Create recent landing pages for campaigns and services.
- Coordinate with developers for technical enhancements when required.
- Ensure website performance, mobile responsiveness, and user experience.
- Collaborate with technical teams to create Salesforce-related content.
- Ensure consistency in messaging and brand voice.
- Manage LinkedIn and other social media platforms.
- Plan and publish engaging content regularly.
- Increase brand awareness, engagement, and follower growth.
- Create employer branding campaigns to support recruitment.
- Manage Google Ads, LinkedIn Ads, and Meta Ads.
- Monitor campaign budgets and optimize ROI.
- Conduct A/B testing for advertisements and landing pages.
- Monitor website traffic and campaign performance.




- Prepare monthly marketing reports with actionable insights.
- Track KPIs such as website traffic, lead generation, conversion rates, SEO rankings, and campaign ROI.
- Coordinate with internal teams for marketing requirements.
- Manage marketing assets and promotional materials.
- Stay updated with the latest digital marketing trends, AI tools, and industry best practices.

Preferred candidate profile/Qualifications:

- Bachelors degree in marketing, Business, Communications, or a related field.
- 5+ years of hands-on experience in Digital Marketing, preferably in an IT Services, SaaS, or B2B organization.
- Strong understanding of SEO, AEO (Answer Engine Optimization), and website optimization techniques.
- Experience with WordPress website management, including content updates, landing page creation, and basic troubleshooting.
- Proven experience in generating inbound leads through digital marketing initiatives.
- Strong knowledge of Google Analytics, Google Search Console, Google Tag Manager, and Google Ads.
- Experience with LinkedIn Marketing, Meta Ads, and other social media platforms.
- Familiarity with email marketing platforms and CRM tools.
- Good understanding of content marketing and copywriting for blogs, landing pages, case studies, and social media.
- Working knowledge of Canva, Adobe Creative Suite, or similar design tools.
- Understanding of AI-powered marketing tools and automation platforms is an added advantage.
- Excellent communication, analytical, and project management skills.
- Ability to work independently, manage multiple priorities, and adapt in a fast-paced startup environment

📌 Digital Growth & Demand Generation Specialist (Pune)
🏢 Astreca
📍 Pune