Job Title: Growth Associate

Company: Provilac

Location: Pune, Maharashtra

Job Type: Full-Time (Work from Office)

Working Days: 6 Days a Week

Working Hours: 10:00 AM 7:00 PM

Experience: 1 to 3 Years

About Provilac

Provilac is building India's next-generation nutrition milk beverage brand. We create high-protein, clean-label dairy products for up-to-date consumers who value nutrition, convenience, and taste. As a fast-growing D2C startup, we are looking for a data-driven Growth Associate to strengthen our growth analytics, attribution, and performance tracking capabilities.

Job Summary

We are seeking a highly analytical and detail-oriented Growth Associate to manage marketing attribution, analytics, reporting, and experimentation. The ideal candidate should have hands-on experience with GA4, Google Tag Manager (GTM), Meta Pixel, Conversion API (CAPI), Shopify analytics, and growth dashboards. This role will work closely with the Marketing, Performance, and Product teams to generate actionable insights and improve business performance.

Key Responsibilities

- Manage and maintain Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and Conversion API (CAPI) implementations.
- Monitor attribution models and ensure accurate tracking across marketing channels.
- Create and maintain dashboards for marketing, sales, and customer acquisition metrics.
- Analyze website traffic, conversion funnels, and user behavior to identify growth opportunities.
- Prepare daily, weekly, and monthly business performance reports.
- Generate Shopify reports related to sales, customer behavior, and product performance.
- Track experiments, A/B tests,



and campaign performance to measure business impact.
- Develop and maintain Standard Operating Procedures (SOPs) for reporting and tracking.
- Work closely with Performance Marketing, Product, and Operations teams to improve data accuracy and reporting efficiency.
- Ensure data quality and provide actionable insights for business growth.

Requirements

- Bachelor's degree in Marketing, Business Analytics, Business Administration, Engineering, or a related field.
- 1 to 3 years of experience in Growth Analytics, Marketing Analytics, or Business Analytics.
- Hands-on experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and Conversion API (CAPI).
- Experience with Shopify reporting and dashboard creation.
- Strong knowledge of attribution models, conversion tracking, and funnel analysis.
- Excellent analytical, reporting, and problem-solving skills.
- Advanced knowledge of MS Excel and reporting tools.
- Experience with D2C, E-commerce, FMCG, or Consumer Brands will be preferred.

Key Performance Indicators (KPIs)

- Attribution Accuracy & Reliability
- Reporting Speed & Automation
- Data Quality & Accuracy
- Insight Generation
- Funnel Conversion Rate
- Dashboard Accuracy
- Experiment Tracking Efficiency

Key Skills

Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, Conversion API (CAPI), Attribution, Marketing Analytics, Growth Analytics, Shopify Analytics, Dashboard Reporting, Funnel Analysis, Conversion Tracking, A/B Testing, Data Visualization, Microsoft Excel, Performance Reporting, D2C Analytics, E-commerce Analytics, Business Intelligence.

Work Location: Pune (In-person)

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