Role & responsibilities

Product Strategy & Roadmap

- Define and execute product vision and roadmap for the in-house App & Website for B2C platform.
- Identify customer pain points and product gaps to improve user experience.
- Prioritize features based on business impact, customer needs, and technical feasibility.
- Work closely with Tech, Design, Marketing, and Category teams for timely execution.

Platform & Catalogue Management

- Oversee end-to-end catalogue management across:
- Apparels (Men / Women / Kids)
- General Merchandise
- FMCG
- Ensure accurate product listing, content quality, attributes, pricing, and availability.
- Optimize search, filters, product discovery, and merchandising.
- Improve conversion rate through structured catalogue and content strategy.

Customer Analytics & Insights

- Deep dive into customer behavior, cohorts, and buying patterns.
- Monitor funnel metrics (Traffic ATC Conversion Retention).
- Use analytics tools to drive data-backed decisions.
- Improve customer journey and enhance lifetime value (LTV).

P&L; Ownership

- Own and manage E-commerce P&L; for the platform.
- Drive revenue growth, margin optimization, and cost efficiency.
- Monitor CAC, contribution margins, discount impact, and ROI.




- Work with Finance & Category teams for forecasting and planning.

Go-To-Market (GTM) Strategy

- Plan and execute GTM strategies for:
- Recent category launches
- App feature rollouts
- Campaigns and seasonal events
- Collaborate with Marketing for digital campaigns, promotions, and loyalty programs.
- Ensure alignment between product positioning and brand messaging.

Growth & Optimization

- Drive initiatives for:
- Market share growth
- Customer acquisition & retention
- Revenue per user improvement
- Continuously test and optimize through A/B testing and performance analysis.

Cross-Functional Leadership

- Act as a bridge between Business, Tech, Marketing, and Operations.
- Lead sprint planning and ensure timely feature delivery.
- Work closely with catalogue specialists and analytics teams.

Preferred candidate profile

- MBA / Bachelor degree in Business, Marketing, Engineering, or related field from Tier-1 College
- 3-5 years of experience in E-commerce Product Management.
- Experience in B2C retail / Omni channel business preferred.
- Knowledge of analytics tools (Google Analytics, Power BI, Tableau, etc.) preferred.

📌 Product Manager (Gurugram)
🏢 Vishal Mega Mart
📍 Gurugram