Job Summary

We are looking for a creative and results-driven Digital Marketing Executive to plan, execute, and optimize digital marketing campaigns across multiple online platforms. The ideal candidate should have experience in social media marketing, SEO, paid advertising, content creation, email marketing, and performance analysis to improve brand awareness, website traffic, and lead generation.

Department: Marketing

Reports To: Marketing Manager / Head of Marketing

Location: As per company requirement

Employment Type: Full time

Key Responsibilities

- Plan and execute digital marketing campaigns across Google, Meta (Facebook & Instagram), YouTube, LinkedIn, and other digital platforms.
- Manage the companys social media accounts by creating engaging content and maintaining a consistent posting schedule.
- Create and optimize paid advertising campaigns to generate leads and maximize ROI.
- Perform keyword research and implement SEO strategies to improve website rankings.
- Coordinate with graphic designers and video editors to develop creative marketing materials.
- Plan and execute email marketing and WhatsApp marketing campaigns.
- Monitor website traffic using Google Analytics and prepare performance reports.
- Track campaign performance and optimize budgets for better results.
- Stay updated with the latest digital marketing trends, tools, and best practices.
- Support online promotions, product launches, festive campaigns,



and branding initiatives.
- Collaborate with sales and other departments to achieve business objectives.

Required Skills

- Digital Marketing
- Social Media Marketing
- Google Ads
- Meta Ads (Facebook & Instagram)
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Google Analytics
- Content Marketing
- Email Marketing
- Basic Graphic Design Knowledge (Canva/Adobe Creative Suite)
- Video Marketing
- MS Excel and PowerPoint
- Strong communication and analytical skills

Qualifications

- Bachelors degree in Marketing, Business Administration, Digital Marketing, or a related field.
- Digital Marketing certification is preferred.

Experience

- 1-3 years of experience in Digital Marketing.
- Experience in retail, jewellery, fashion, or e-commerce will be an added advantage.

Key Performance Indicators (KPIs)

- Website traffic growth
- Lead generation
- Return on Ad Spend (ROAS)
- Cost Per Lead (CPL)
- Social media engagement and follower growth
- Campaign conversion rate
- SEO keyword rankings
- Email campaign performance
- Online sales contribution
- Brand reach and awareness

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Digital Marketing Executive (Bhubaneswar)
🏢 Arundhati Jewellers
📍 Bhubaneswar