Role & responsibilities

- Plan, implement, and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook/Instagram), and other relevant digital platforms.
- Monitor and analyse campaign performance metrics, including CTR, CPA, ROAS, and conversion rates.
- Conduct A/B testing on ad creatives, landing pages, and audience targeting to maximise campaign effectiveness.
- Collaborate with the creative and content teams to develop engaging ad content.
- Manage and allocate marketing budgets to ensure efficient spending and achieve KPIs and business goals.
- Provide regular performance reports and actionable insights to stakeholders.
- Stay updated with industry trends, algorithm changes, and best practices in performance marketing.

Preferred candidate profile





- 3-6 years in Performance Marketing. if you're good at hitting numbers, that's what counts.
- Be fluent in Meta Ads, Google Ads, Metabase, and martech tools.
- Think in data and frameworks, but act rapid; bias for action is what we value.
- Work with creative, product, and business teams to deliver powerful campaigns.
- Be curious about AI, automation, and marketing tech. You build tools, not decks.
- Be outcome-obsessed. You care more about revenue and CAC than CTRs.

Please take out a few minutes and write a standout email to us at [email protected]

📌 Performance Marketing Manager (Ahmedabad)
🏢 Shivali Boutique Ahmedabad
📍 Ahmedabad