About the Role

We are looking for a dynamic and results-driven Business Development Manager to drive new business growth for our advertising agency. The ideal candidate will be responsible for identifying new business opportunities, building strong client relationships, leading the sales process, and converting prospects into long-term agency partners. This role requires a strong understanding of branding, advertising, digital marketing, and integrated communication solutions.

Key Responsibilities

Business Development & Client Acquisition

- Identify, prospect, and acquire new clients across industries through networking, referrals, cold outreach, LinkedIn, and industry events.
- Develop and execute business development strategies to achieve revenue and growth targets.
- Build and maintain a robust pipeline of qualified prospects.
- Generate leads through market research, strategic partnerships, and outbound sales initiatives.
- Represent the agency at industry events, conferences, and networking opportunities.

Client Engagement

- Understand clients' business objectives, marketing challenges, and communication needs.
- Develop customized branding, advertising, digital, and integrated marketing solutions.
- Conduct discovery meetings, client presentations, and agency capability pitches.
- Prepare proposals, commercials, RFP responses, and statements of work.
- Negotiate commercial terms and successfully close new business opportunities.

Cross-Functional Collaboration

- Work closely with Strategy, Creative, Digital, Media, Production, and Client Servicing teams to develop winning pitches.
- Ensure smooth onboarding and transition of new clients to the servicing team.
- Collaborate internally to deliver compelling presentations and proposals.

Market Intelligence

- Stay updated on industry trends, emerging categories, and competitor activities.




- Identify new business opportunities in high-growth sectors.
- Monitor market dynamics to strengthen the agency's positioning.

Reporting & Revenue Management

- Track sales performance, pipeline health, and revenue forecasts.
- Maintain CRM records and prepare weekly/monthly business development reports.
- Consistently achieve individual and team revenue targets.

Requirements

- Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field. MBA is preferred.
- 4–8 years of business development experience in an advertising, branding, digital, media, or integrated marketing agency.
- Proven track record of acquiring new clients and achieving revenue targets.
- Strong understanding of branding, creative services, digital marketing, social media, performance marketing, content, and media solutions.
- Excellent presentation, proposal writing, negotiation, and communication skills.
- Strong networking and relationship-building abilities.
- Experience handling end-to-end sales cycles from lead generation to deal closure.
- Familiarity with CRM tools and Microsoft Office Suite.
- Existing network of marketing decision-makers and brand stakeholders is an added advantage.

Key Competencies

- Business Development & Sales
- Client Relationship Management
- Strategic Selling
- Proposal & Pitch Development
- Negotiation & Closing
- Revenue Growth
- Market Research
- Communication & Presentation
- Collaboration & Stakeholder Management
- Commercial Acumen

Why Join Us?

- Work with leading national and international brands across diverse industries.
- Be part of a collaborative and creative agency setting.
- Opportunity to influence the agency's growth and expansion.
- Competitive salary with attractive performance incentives.
- Excellent learning, career growth, and leadership opportunities.

📌 Business Development Manager (Mumbai)
🏢 The Job Shop - India
📍 Mumbai