Job Description :

Role: Branding Lead

Entity: Ashika Stock Services Ltd.

Job Location: Trinity Towers, AJC Bose Road, Kolkata 700020

Experience: 10 to 15 years in Brand Strategy and Marketing

About Us:

With over 31 years of trust and industry expertise, Ashika Group is one of India's leading diversified financial
services organizations. Through our various business verticals, we offer a comprehensive suite of investment
and financial solutions spanning stock broking, wealth management, investment banking, NBFC, mutual funds,
insurance, portfolio management, and technology-led fintech solutions.
Headquartered in Kolkata with a strong presence across India, our team of 400+ professionals is committed to
delivering innovative, customer-centric financial solutions that empower individuals and businesses to achieve
their financial goals.

Our Website: https://www.ashikagroup.com/

Role Brief:

We are looking for an experienced, strategic and execution-oriented Branding Lead to lead the overall brand
strategy and integrated marketing initiatives for Ashika Group and Dhanush.
The role will have a strong focus on building Dhanush as a distinctive consumer-facing wealth and investing
brand while also strengthening the broader Ashika Group brand across its businesses and customer
touchpoints.
The ideal candidate will combine strategic brand thinking with hands-on executionsomeone who understands
consumers, can shape compelling brand narratives, lead integrated campaigns and take ideas from concept to
execution. While the role is expected to define brand direction and drive strategic initiatives, it should also be
comfortable executing independently whenever required. This role requires close collaboration with design,
content, product, digital, sales and business teams to build strong brand recall, engagement and business
impact.

Role Responsibilities:

Brand Strategy & Positioning :

Define the long-term brand vision and strategic roadmap for Dhanush and Ashika Group in alignment
with business objectives.
Develop and execute integrated brand strategies across consumer and corporate touchpoints.
Shape brand positioning, messaging, tone of voice and consumer narratives to create a distinctive
and consistent brand identity.
Conduct consumer, market and competitor research to identify actionable insights and translate
them into effective brand and marketing initiatives.




Develop and maintain brand guidelines and messaging frameworks to ensure consistency across all
communications.

Brand Campaigns & Creative Development

Lead the strategic planning, development and execution of integrated brand campaigns across digital
and offline channels, including social media, website, advertising, events, branch branding, print,
outdoor media and corporate communications.
Translate consumer and business insights into strong campaign ideas, creative briefs and compelling
brand stories.
Work closely with internal design, content, social media, product and marketing teams, along with
external creative and media agencies, to take campaigns from concept to execution.
Evaluate campaign concepts, copy, design and creative output to ensure strategic alignment, quality
and brand consistency.
Drive execution independently and collaborate across teams to ensure timely delivery of brand
initiatives.

Product Marketing & Go-to-Market

Lead brand and marketing initiatives for new products, features and services, with a strong focus on
Dhanush.
Develop go-to-market strategies, product positioning, value propositions, messaging and integrated
launch campaigns.
Work closely with product and business teams to translate complex financial products into simple,
relevant and engaging consumer communication.
Drive product awareness, consideration and adoption through integrated marketing initiatives.

Content & Brand Storytelling

Establish and evolve the long-term brand narrative and storytelling framework across all consumer
and corporate communications.

Shape the overall content and storytelling direction across key brand channels.
Build compelling consumer narratives that make financial products more accessible, engaging and
relevant.

Identify cultural trends, consumer insights and content opportunities that can strengthen brand
engagement and recall.
Ensure a distinctive and consistent brand voice across campaigns, social media, digital platforms and
other communications.





Brand Visibility & Partnerships

Identify opportunities for thought leadership, strategic partnerships, sponsorships, events and brand
collaborations that enhance visibility and credibility.

Support relevant PR and corporate reputation initiatives for Ashika Group and Dhanush.
Collaborate with external partners and agencies to maximise brand reach and impact.

Brand Performance & Stakeholder Management

Track campaign performance, brand awareness, customer engagement, consideration, adoption and
brand recall to continuously optimise brand initiatives.
Manage relationships with creative, media, PR and branding agencies while collaborating effectively
with internal stakeholders.
Use consumer insights, campaign data and market trends to identify recent opportunities and improve
brand effectiveness.
Drive alignment across cross-functional teams to ensure consistent brand execution and business
impact.

Role Requirements:

10 to 15 years of experience in Brand Marketing, Consumer Marketing, Integrated Marketing or Brand
Strategy.
Demonstrated experience in building, scaling or repositioning consumer brands through long-term
brand strategy and annual brand planning.
Proven experience in developing and executing integrated brand campaigns across digital, ATL and
BTL channels.
Strong understanding of consumer branding, creative strategy, storytelling, content, social media
and customer engagement.
Experience in product marketing, including go-to-market strategy, product positioning, messaging
and launch campaigns.
Ability to translate complex products and propositions into simple, clear and compelling consumer
communication.

Strong ability to develop creative briefs and evaluate campaign ideas, copy and design.
Experience managing creative agencies, media partners, PR agencies, vendors and cross-functional
stakeholders.

Experience managing brand budgets and evaluating the effectiveness of brand investments will be
an advantage.

Excellent communication, project management and stakeholder management skills.
Candidates from fintech, financial services, wealth management, stock broking, banking, NBFC,
insurance, asset management or other BFSI organisations will be preferred. Strong candidates
from consumer technology and digital-first consumer brands may also be considered.

📌 Branding Lead (Kolkata)
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