07 Aug
|
All About Ads
|
Kolkata
07 Aug
All About Ads
Kolkata
Role Summary:
Responsible for conceptualizing and producing high-quality static and print-ready visual creatives (social media posts, hoardings, banners, standees, brochures, certificates, e-invites, and infographics) for major and minor events, campaigns and client initiatives, while maintaining brand and design consistency across digital and print media
Key Responsibilities:
- Design creatives for events of varying scale (launches, summits, cultural programs, award functions) and ongoing client campaigns across sectors
- Translate briefs from clients and agency leadership into polished visual concepts within tight turnaround windows
- Produce multi-format outputs: social media posts, hoardings, banners, standees, backdrops, festoons, brochures, invitation cards, certificates, e-mailers, and other print collaterals
- Ensure strict adherence to each client's branding guidelines, logo usage protocol, prescribed color schemes and visual identity
- Prepare print-ready files (correct resolution, CMYK color mode, bleed/trim/safe area) and coordinate proofing with vendors/press before final print
- Rapidly adapt a single creative into multiple size and format variants for different platforms and physical formats
- Use AI-assisted design tools to speed up ideation, background/asset generation, and layout variations, while applying manual judgment and quality control on every final output
- Maintain an organized, reusable asset library (fonts, logos, client assets, past creatives)
- Collaborate closely with content writers and video editors to keep messaging visually consistent across formats
- Revise creatives per feedback from agency leadership or clients, often at short notice
- Provide occasional on-ground support at event venues (checking standee/banner installation, last-minute print fixes)
Qualifications & Experience:
- Bachelor's degree/diploma in Graphic Design, Visual Communication, Fine Arts, Applied Arts, or a related field
- 2-5 years of relevant professional experience (agency or brand/media house background preferred)
- A strong portfolio demonstrating range across digital, print, and campaign design
Core Skills & Competencies:
- Strong command of typography, color theory, layout/composition, and print production
- Ability to deliver fast without compromising quality
- High attention to detail: correct spelling of names/designations/titles, accurate use of client logos and brand marks
- Comfortable working from verbal or rough briefs
- Command over Bengali and English must. Hindi is an added advantage
- Mandatory Competency in Software Design Tools like Adobe Photoshop, Adobe Illustrator, Adobe InDesign, CorelDRAW and others
- Mandatory AI Tool Competency like Google LAB (Flow) and others
Mandatory Conditions of Engagement:
- Must have own fully-equipped work setup (laptop/desktop with adequate specifications, design software and and power backup) sufficient for skilled design work delivered remotely or on-site
- Must be available for work beyond scheduled office hours, including weekends and holidays, whenever required, since event-related creative work is frequently time-bound and can arise at short notice
- Must be able to consistently deliver polished, error-free, print/publish-ready output within very constrained timelines, including same-day turnarounds tied to events, launches and time-sensitive announcements
📌 Graphic Designer (Kolkata)
🏢 All About Ads
📍 Kolkata