Job Summary -
- As a Performance Marketing Manager/ Assistant Manager, you will lead the strategy, execution, and optimization of performance marketing campaigns across Amazon, Flipkart, and quick-commerce platforms (Swiggy Instamart, Blinkit, Zepto).
- You will drive growth by leveraging data-driven insights, managing budgets, leading a small team, and collaborating cross-functionally to maximize ROI and deliver business impact.
Key Responsibilities -
- Own end-to-end strategy, execution, and performance of paid campaigns across Amazon Ads, Flipkart Ads, and quick-commerce platforms (Swiggy Instamart Ads, Zepto Ads, Blinkit Ads).
- Lead and mentor a team of associates/executives to ensure flawless execution and continuous optimization of campaigns.
- Analyze and interpret campaign performance metrics (CPC, CTR, ROAS, ACoS, etc.)
to generate insights and drive business decisions.
- Develop and implement advanced audience segmentation, keyword strategy, and competitor benchmarking for scalable growth.
- Present performance reports, insights, and recommendations to senior stakeholders and clients.
- Collaborate with Creative, Category, and Brand teams to ensure campaign strategies align with business and brand objectives.
- Manage and monitor campaign budgets, proactively identifying anomalies and recommending corrective measures.
- Stay ahead of platform updates, emerging tools, and industry trends to continuously improve performance marketing practices.
📌 Manager/Assistant Manager, Performance Marketing (Kolkata)
🏢 Nuvr
📍 Kolkata