Why GEMS?

Our Vision

Empowering responsible citizens, grounded in Indian values with a global perspective, to create sustainable impact.

Our Mission

We are committed to nurturing compassionate, creative and critical thinkers who celebrate diversity and exemplify integrity, respect, kindness and collaboration. In a dynamic learning workplace, designed to inspire adaptability, spark innovation, and build resilience, we empower young minds to flourish as lifelong learners. With purpose and passion, they are equipped to lead meaningful social change to create a positive impact in an ever-evolving interconnected world.

Responsibilities

Lead Generation & Digital Marketing

- Drive lead generation strategy through digital channels (Google Ads, Meta Ads, SEO, social media)
- Work closely with marketing agencies to optimize campaign performance, targeting, and creatives
- Monitor and improve lead volumes, cost per lead (CPL), and ROI
- Ensure timely action on budget utilization and campaign scaling decisions
- Plan and execute local marketing initiatives, events, and outreach programs

Lead Management & Nurturing

- Design and manage structured lead nurturing workflows (calls, WhatsApp, email follow-ups)
- Ensure all leads are tracked and managed through CRM systems
- Define and monitor lead stages (hot/warm/cold) and engagement strategies
- Improve response time and follow-up quality to maximize conversions

Admissions & Conversion Management





- Own the end-to-end admission funnel from enquiry to enrolment
- Drive higher conversion ratios through effective counseling and engagement
- Handle critical parent interactions and high-value conversions
- Standardize campus tours, open houses, and admission processes

Sales Strategy & Revenue Ownership

- Set and achieve monthly/quarterly admission targets
- Forecast admissions and revenue pipelines
- Analyze performance data and identify conversion gaps and growth opportunities
- Develop strategies to improve walk-ins, referrals, and repeat engagement

Team Leadership & Capability Building

- Lead and manage the admissions and counseling team
- Train teams on sales techniques, objection handling, and closing skills
- Ensure accountability through daily tracking and performance reviews
- Build a strong sales-driven and customer-centric culture

Parent Experience & Brand Positioning

- Ensure a seamless and high-quality parent journey across all touchpoints
- Align communication with school brand positioning and values
- Improve customer experience from enquiry to onboarding

CRM, Data & Reporting

- Ensure effective usage of CRM systems for lead tracking and reporting
- Monitor key metrics:
- Lead volume
- Conversion %
- CPL (Cost Per Lead)
- ROI (Return on Investment)

- Present weekly and monthly performance reports to management

📌 Sales Lead (Mumbai)
🏢 Gems Education Holdco
📍 Mumbai