Senior Marketing Executive Stelda (Ownership-Driven | B2B Machinery Growth Role)

Job description:

Location: Bangalore (Near Magadi Road) or Mumbai

Reporting to: Marketing Lead Impel Services

Role Type: Full-Time | Field coordination occasionally for events/exhibitions

Work Mode: Work From Office | 6 Days a Week

Role Purpose:

Stelda is entering its next phase of growth — moving from foundational visibility to structured demand generation and brand ownership in the industrial packaging machinery space.

We are looking for an ownership-driven marketer who can independently build, execute, and optimize marketing systems across digital, content, CRM, and sales enablement.

This is not a functional specialist role. We are seeking someone who can:

- Think across the funnel
- Work independently
- Create structure from ambiguity
- Slowly take stewardship of the Stelda brand

This role will be 80% focused on Stelda, with occasional cross-functional marketing support across other Impel brands (Bindwel, SigLoch, etc.) as required.

Key Responsibilities:

Demand Generation & Funnel Ownership-

- Own end-to-end lead generation strategy across LinkedIn, website, marketplaces, cold outreach, and exhibitions.
- Improve lead quality through ICP refinement, targeting optimization, and messaging clarity.
- Track and improve MQL SQL Opportunity conversion rates.
- Work closely with sales to ensure lead qualification standards and feedback loops.

Brand & Content Stewardship-

- Build and execute Stelda’s content roadmap (case studies, plant stories, thought leadership, technical explainers).
- Develop customer proof assets aligned to long B2B sales cycles.
- Maintain brand consistency across website, LinkedIn, brochures, and presentations.
- Capture on-ground content (installations, factory stories,



demos).

1. Digital & B2B Marketing Execution

- Manage and optimize Stelda’s online presence across websites, IndiaMART, and social platforms.
- Create and schedule content such as product posts, customer stories, technical snippets, and event updates.
- Execute targeted campaigns (LinkedIn, emailers, WhatsApp, website forms) to generate qualified leads.
- Support marketplace listings and ensure accurate, updated product details.

Content Creation & Brand Communication-

- Assist in writing product content, social captions, newsletters, case studies, brochures, and landing page copy.
- Capture basic product photos/videos during installations, demo sessions, or customer visits (as needed).
- Edit and prepare marketing assets for digital platforms.
- Experience in basic photo/video editing tools (Canva, CapCut, Premiere Rush, or similar) will be preferred.

Lead Generation & Inside Sales Support-

- Manage inbound leads from IndiaMART, WhatsApp, email, and event inquiries.
- Perform initial lead qualification through cold calling, email follow-ups, and product information sharing.
- Maintain structured documentation of all enquiries and movement through pipeline stages.

CRM Ownership (Zoho CRM)-

- Enter, update, and track leads and customer interactions.
- Ensure lead hygiene, deduplication, and accurate pipeline reporting.
- Generate weekly reports for sales and management review.




- Design basic automation workflows (email, WhatsApp nurturing).
- Identify gaps in marketing systems and proactively fix them.

Sales Enablement-

- Support the sales team with product decks, brochures, case studies, comparison sheets, and collateral.
- Coordinate product demonstrations, sample requests, or customer follow-ups.
- Assist in building reusable templates (emails, drip messages, call scripts).

Events, Demo Days & Exhibitions-

- Coordinate with suppliers, booth partners, logistics, and internal teams for exhibitions and webinars.
- Assist with promotional campaigns before, during, and after events to generate and nurture leads.

Customer Communication & Relationship Building-

- Share updates, offers, or announcements with relevant customers via WhatsApp Business, emailers, and CRM workflows.
- Support post-sales engagement programs (AMC campaigns, spare kit campaigns, newsletters).

Ownership & Strategic Thinking-

- Identify foundational gaps in marketing and propose improvements.
- Take initiative without waiting for instructions.
- Build documentation, templates, and repeatable marketing systems.
- Gradually evolve into brand custodian for Stelda.

Candidate Profile:

We are looking for someone with:

- 3–5+ years of experience in B2B marketing (preferably industrial, machinery, manufacturing, SaaS B2B)
- Experience working independently or as a solo marketer
- Understanding of long sales-cycle marketing
- Exposure to CRM tools (Zoho, Salesforce, HubSpot, etc.)
- Basic understanding of performance marketing & SEO
- Comfort with calling, lead qualification, and sales collaboration
- Robust written communication skills
- Bias for action and accountability

📌 Senior Marketing Executive - Stelda (Ownership-DrivenB Machinery (Mumbai)
🏢 Welbound Group
📍 Mumbai