Marketing Operations Specialist - Logistics Company Key Responsibilities 1 Marketing Process Project Management Develop document and optimize marketing workflows and standard operating procedures for campaigns content events and lead management Coordinate cross-functional collaboration between sales operations product and customer service teams Manage marketing calendars timelines and task tracking to ensure on-time execution 2 Marketing Technology Automation Implement automation workflows for email nurturing lead scoring and customer segmentation Ensure integration between CRM e g Salesforce and marketing systems 3 Data Analytics Reporting Track campaign effectiveness lead quality ROI and funnel performance Build dashboards and reports for leadership highlighting trends in customer acquisition industry demand and logistics market segments Maintain data accuracy and compliance with privacy standards 4 Lead Management Manage end-to-end lead processes from capture to handoff to sales Define lead qualification criteria and support alignment between marketing and sales teams Improve conversion rates and monitor pipeline health 5 Content Campaign Support Support development and distribution of email campaigns newsletters case studies and industry insights Coordinate digital ad campaigns targeting shippers manufacturers e-commerce clients and supply chain partners Ensure brand consistency across all logistics service lines freight forwarding trucking warehousing last-mile etc 6 Vendor Budget Management Manage marketing-related third-party vendors agencies and tools Track and optimize marketing budgets spend and resource allocation Qualifications Bachelor s degree in Marketing Business Logistics Supply Chain or related field 3Years years of experience in marketing operations demand generation or marketing analytics Experience in logistics supply chain transportation or B2B industries preferred Strong understanding of CRM Advanced Excel or data analysis skills Excellent organizational communication and project-management abilities Key Competencies Analytical and data-driven mind set Process-oriented with attention to detail Solid cross-functional communication Ability to manage multiple projects Understanding of logistics industry trends and customer needs Job Type Full-time Pay 25 000 00 - 30 000 00 per month Work Location In person