Ready to shape the future of work At Genpact we don t just adapt to change we drive it AI and digital innovation are redefining industries and we re leading the charge Genpact s AI Gigafactory our industry-first accelerator is an example of how we re scaling advanced technology solutions to help global enterprises work smarter grow faster and transform at scale From large-scale models to agentic AI our breakthrough solutions tackle companies most complex challenges If you thrive in a fast-moving tech-driven setting love solving real-world problems and want to be part of a team that s shaping the future this is your moment Genpact NYSE G is an advanced technology services and solutions company that delivers lasting value for leading enterprises globally Through our deep business knowledge operational excellence and cutting-edge solutions - we help companies across industries get ahead and stay ahead Powered by curiosity courage and innovation our teams implement data technology and AI to create tomorrow today Get to know us at genpact com and on LinkedIn X YouTube and Facebook Inviting applications for the role of Manager - Paid Social Manager The Paid Social Manager is responsible for end-to-end planning and delivery of Genpact s B2B Paid Social campaigns as a member of Genpact s in-house Paid Media team This person will create and implement media plans targeted towards clients and prospects in line with Genpact s go-to-market GTM strategy This role will focus largely on Genpact s LinkedIn and YouTube strategy and work in concert with the Heads of Global Paid Media Global Social on strategy and optimizations This role would also interface with Genpact s Talent Paid Media Manager to ensure that we present a consistent brand experience across different audience campaigns You ll also work closely with other digital subject matter experts within Campaign Strategy Paid Search Performance Marketing Web SEO and Analytics teams Responsibilities Create a paid social strategy that supports B2B GTM efforts for Genpact globally in partnership with Social and Performance Marketing teams Ensure Paid Social budget is planned to meet campaign objectives and optimized based on performance data Review front-end digital and paid social data to provide feedback and recommendations based on best practices Create A B testing plans to help capture statistically significant insights and optimize performance Review cross-channel creative proposals and provide recommendations on ways to improve based on Genpact s own internal testing best practices and channel and geo-specific nuances Communicate strategy results and data-driven recommendations to Social Paid Media and Campaign Strategy leadership using performance data and insights Qualifications we seek in you Minimum Qualifications Bachelor s degree in Marketing Business or a related field preferred Experience directly planning managing and optimizing paid social campaigns with expertise across LinkedIn YouTube preferably within a B2B context Excellent communication skills including fluency in English written spoken An analytical data-driven mindset with experience using web analytics tools e g Google Analytics Adobe Analytics and data visualization e g Domo MCI Tableau Datorama Preferred Qualifications Skills Understanding of the technical aspects of the media industry and media research Highly organized and effective multi-tasker with excellent attention to detail Proven ability to build stakeholder relationships and work efficiently in an international environment across multiple time zones Why join Genpact Be a transformation leader - Work at the cutting edge of AI automation and digital innovation Make an impact - Drive change for global enterprises and solve business challenges that matter Accelerate your career - Get hands-on experience mentorship and continuous learning opportunities Work with the best - Join 140 000 bold thinkers and problem-solvers who push boundaries every day Thrive in a values-driven culture - Our courage curiosity and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress Come join the tech shapers and growth makers at Genpact and take your career in the only direction that matters Up Let s build tomorrow together Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race color religion or belief sex age national origin citizenship status marital status military veteran status genetic information sexual orientation gender identity physical or mental disability or any other characteristic protected by applicable laws Genpact is committed to creating a dynamic work environment that values respect and integrity customer focus and innovation Furthermore please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way Examples of such scams include purchasing a starter kit paying to apply or purchasing equipment or training JobManager Primary LocationIndia-Bangalore Education LevelBachelor s Graduation Equivalent Job PostingJan 27 2026 4 55 16 AM Unposting DateOngoing Master Skills ListConsulting Job CategoryFull Time