Location On-site Mumbai Experience 3-5 years in a D2C or digital-first brand About Flo Mattress At Flo we re on a mission to help every Indian unlock deep restful sleep with high-quality affordable mattresses and sleep solutions We re looking for a Marketing Manager who can take charge of growth not performance marketing of mattresses beyond - driving cross-sell referrals retention CRO and partnerships that directly impact revenue What You ll Own 1 Cross-Selling Retention Marketing Grow revenue from non-mattress products pillows protectors sheets etc through targeted campaigns and smart merchandising Run retention and lifecycle campaigns across Email WhatsApp and CRM to bring customers back Build automations for post-purchase cross-sell and win-back journeys Partner with content and design to make communication sharp relatable and on-brand 2 Referral Returning Customer Growth Scale the Flo Referral Program - increase participation and its share of total revenue Improve returning customer rates through better experiences offers and communication loops Use data from Shopify and referral tools to identify gaps and double down on what s working 3 Shopify Conversion Rate Optimization CRO Manage and update Flo s Shopify website - from new launches and offers to experience enhancements Execute CRO recommendations shared by external experts track outcomes through Shopify analytics Run A B tests to improve product page performance checkout flow and overall conversion rate 4 Strategic Projects Partnerships Lead brand collaborations to unlock new customer acquisition opportunities Support international expansion by helping launch Flo s first international Shopify store Execute ad-hoc experiments and report on learnings to guide future initiatives 5 Data Insights Reporting Track all KPIs - cross-sell referral revenue returning customer rate conversion rate etc Present insights with clear actionables to improve revenue and customer lifetime value Maintain dashboards across Shopify Google Analytics and CRM platforms What We re Looking For 3-5 years of experience in ecommerce or growth marketing roles within a D2C brand Proficiency in Shopify and CRM tools Klaviyo WebEngage Clevertap or similar Strong data orientation - you make decisions based on insights not instincts Proven record in running retention referral or CRO-led growth initiatives Excellent coordination skills and the ability to manage multiple projects simultaneously Bonus Exposure to international D2C markets or multi-store setups Why Join Flo Work on a fast-growing brand trusted by millions of customers across India Directly influence the brand s growth beyond mattresses Collaborate with smart driven people in a no-nonsense execution-focused workplace Freedom to experiment fail fast and learn faster Be part of a brand that s redefining what great sleep feels like Job Types Full-time Permanent Pay 1 200 000 00 - 1 500 000 00 per year Benefits Provident Fund Work Location In person