This role is for one of the Weekday s clients Min Experience 2 years JobType full-time We are looking for a Content Marketing Specialist who can create compelling educational and product-driven content that helps users understand adopt and love the product experience This role requires more than writing-it demands strong content strategy storytelling ability customer understanding and growth-focused execution If you ve worked in a product or SaaS environment and know how content drives acquisition activation retention and brand credibility this role will be a excellent fit Requirements Key Responsibilities 1 Content Strategy Develop and execute a content strategy aligned with the product roadmap user journey and marketing objectives Ideate and produce content across the full funnel TOFU MOFU BOFU Adoption Retention Analyze competitors trends and audience insights to identify new opportunities and content gaps 2 Content Creation Produce high-quality research-backed content including Blogs thought leadership articles Product explainers and feature guides Case studies and customer success stories Email sequences and lifecycle content Social media and LinkedIn posts Website copy and landing pages Long-form and short-form educational content Ensure consistency in tone clarity and brand voice across all touchpoints 3 Product-Led Content Partner with product and engineering teams to understand features deeply Simplify complex concepts into engaging conversion-oriented content Create product demos use cases feature launch content and how-to guides 4 SEO Organic Growth Produce SEO-optimized content that improves organic traffic and search visibility Conduct keyword research and build topic clusters aligned with positioning Collaborate with SEO specialists for planning on-page optimization and audits 5 Content Distribution Promotion Manage content distribution across channels including LinkedIn blogs communities newsletters and email Work closely with design social and growth teams to repurpose content Track performance metrics and continuously optimize output 6 Analytics Insights Measure effectiveness using tools like GA4 Search Console Ahrefs HubSpot etc Track KPIs such as traffic growth conversions engagement dwell-time and retention impact Use insights to refine the content strategy and improve performance What You ll Bring 2-4 years of experience in content marketing or content strategy ideally in product SaaS or tech Exceptional writing editing and storytelling skills Ability to translate technical information into clear engaging narratives Hands-on SEO and analytics experience Comfort working with cross-functional product-led teams Proficiency with tools such as Notion HubSpot Ahrefs SEMrush Canva Figma etc Strong analytical mindset and a proactive ownership-driven approach Ability to multitask and thrive in a fast-paced environment Bonus Skills Experience with AI tools ChatGPT Jasper Claude etc Exposure to product marketing or GTM content Scriptwriting or experience collaborating with video design teams Community or newsletter management Understanding of PLG Product-Led Growth frameworks Let me know if you need A shorter JD version for job portals A LinkedIn hiring post A PDF formatted version

📌 Content Marketing Specialist (India)
🏢 Weekday AI
📍 India