This role is for one of the Weekday s clients Min Experience 12 years Location Chennai JobType full-time We are seeking a dynamic and strategic Marketing Lead to spearhead our end-to-end marketing function and drive impactful initiatives across digital brand product and performance marketing This is a senior leadership role that requires a seasoned marketer with a deep understanding of integrated marketing team management analytics and business alignment The ideal candidate will play a pivotal role in shaping the brand narrative generating qualified pipeline and enabling business growth through data-driven customer-focused marketing strategies Requirements Key Responsibilities Marketing Strategy Planning Develop and execute a comprehensive marketing strategy aligned with company goals incorporating brand positioning product launches digital marketing PR events and demand generation Team Leadership Lead and mentor a high-performing marketing team Foster a culture of ownership creativity and results Set explicit KPIs and regularly review team performance and campaign effectiveness Brand Management Own brand messaging tone of voice and brand identity across all channels Ensure consistent positioning across internal and external communications Digital Performance Marketing Drive digital marketing campaigns across SEO SEM paid media email social and content marketing Optimize for performance CAC ROI and customer engagement metrics Product Marketing Collaborate with product and sales teams to define go-to-market strategies product positioning messaging and competitive differentiation Content Communications Oversee content strategy including blogs whitepapers case studies and videos Drive thought leadership and PR initiatives to enhance brand visibility Data Analytics Use data and insights to continuously improve campaign performance Track measure and report on all marketing metrics including MQLs conversions and attribution Stakeholder Collaboration Work closely with leadership product sales and customer success teams to align marketing efforts with business goals Key Skills Qualifications 12-18 years of marketing experience preferably in B2B or high-growth environments Proven experience in leading multi-disciplinary marketing teams Deep understanding of digital channels and performance marketing tactics Strong analytical mindset with experience in marketing analytics tools and dashboards Google Analytics HubSpot Marketo etc Exceptional communication and storytelling skills Experience in building brand identity positioning and GTM strategies Ability to manage budgets agencies and multiple campaigns simultaneously A hands-on agile leader who thrives in fast-paced environments Preferred Qualifications MBA or Master s degree in Marketing Communications or a related field Experience working in tech SaaS or startup ecosystems is a plus Exposure to international markets and global campaign execution

📌 Marketing Lead (Chennai)
🏢 Weekday AI
📍 Chennai